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Year: 2021

Bing 

Bing Search For “Summer Movie Guide” Serves Up Film Trailers, Showtimes, Reviews & More

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Moviegoers can see full list of local showtimes along with ticket purchasing options. Bing has upgraded its movie search results, making it easier to find and buy tickets for the latest film releases. A search for “summer movie guide” on the site will return a carousel listing the latest film releases. By clicking on a specific movie, searchers will see prominently displayed local showtimes, links to trailers, cast information and reviews. Moviegoers can also click on a specific movie time to buy tickets for whatever film they want to see.  

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google 

Google launches Question Hub for US publishers

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After a few years of testing Google Question Hub India, Indonesia and Nigeria – it is now available in the United States. Google Question Hub, accessible at questionhub.withgoogle.com, is now open for US-based publishers to sign up for. In 2018, Google launched Question Hub in regions where the company found it did not have enough content in its search index to answer searchers’ questions. Google then started showing this box to searchers last year but told us it was for COVID related queries, but it was much broader than COVID queries. What is Question Hub? Google says “Question Hub…

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SEO 

Why does structured data matter for SEO?

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Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. It makes it easier for search engine crawlers to extract and understand specific information related to the content, in this case, the kind of product, the aggregate rating, available offers, and product reviews. […] Structured data represents a huge opportunity for SEOs to communicate key information with search engines, boost content visibility, and reach target audiences. It makes it easier for search engine crawlers to extract and understand…

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SEM 

The great big list of landing page tests to try

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Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in! About a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with ideas to help kick off brainstorming discussions. I love conversion rate optimization (CRO) because it is one of the few things that you can do that will have an impact on the performance of all of your digital channels at once. In other words,…

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