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Year: 2021

google 

Google rolling out continuous scroll on mobile

news

This is gradually rolling out today for most English searches on mobile in the U.S. Google’s mobile search results now offer infinite scroll, what Google is calling continuous scroll. So as you scroll, Google will not show you the “more results” button when you reach the bottom of the page, instead, Google will just load the next page of results automatically. Google said “with this update, people can now seamlessly do this, browsing through many different results, before needing to click the “See more” button.” Google added that while “you can often find what…

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Social 

Twitter Tweaks Algorithm and Adds New Features to Bolster Performance Ads

news

Twitter is tweaking its algorithm and adding new features as it works to bolster its performance advertising business. Performance advertising is Twitter’s solution to continued growth. With an emphasis on rapid and quantifiable sales generation, the company hopes performance ads will help it double its revenue by 2023. In order to prove its value to companies looking to sell via its platform, the company needs its algorithm to properly target potential buyers. The company told Reuters it is tweaking the algorithm that determines what ads users see as part of its new…

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SEO 

NerdWallet blames Google ranking issues in S-1 filing

news

This shows the importance of traffic diversification for both small and large companies. NerdWallet, the popular personal finance company, cited Google as a concern for financial growth and said the company saw a Google Search ranking decline in 2017 within its recent S-1 filing. S-1 filing statements. The S-1 filing specifically cited Google as a factor that “could harm our business, operating results and financial condition.” Here is the full quote: “We are dependent on internet search engines, in particular, Google, to direct traffic to our websites and refer new users to…

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SEM 

The onus of diversity should not fall to Black marketers

news

Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers Jamar Ramos got into search marketing the way many of us did–on accident. Ramos admits he struggled through school at first, but understood the importance of a degree in breaking into the content industry. “I realized my pay was going to be limited by the limited education. People could look at that I don’t have this one piece of paper from a four-year accredited university that says, ‘You paid us a lot of money,…

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Latest News 

GM Plans to Double Revenue by 2030

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General Motors plans to double its annual revenue by 2030, a far cry from the semiconductor woes the auto industry is currently dealing with. The semiconductor crisis has been taking a major toll on the auto industry. GM recently had to shut down the majority of its US plants, as a result of the shortage, and many other automakers have taken similar measures. Despite the current challenges, GM sees a rosy future ahead, with plans to double its annual revenue by 2030. Much of those plans revolve around the transition to electric…

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Marketing 

Tesla Moving Its Headquarters to Texas

news

Another major company is moving its headquarters out of California, as Tesla is moving its headquarters to Texas. California has been losing companies at a record pace. Oracle, HPE and a slew of smaller companies have been leaving, or moving their headquarters out of the state. In fact, 2021 is set to double the rate of defections over 2020. Tesla is now poised to follow suit, with CEO Elon Musk announcing the company would move headquarters to Texas at its shareholder meeting. “I’m excited to announce we are moving our headquarters to…

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Bing 

Video: Searching Bing On Windows 8

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Microsoft released a video showing how you can use Bing on a Windows 8 powered device. They call the video, “Search Reimagined” and show off the touch aspects to search, as opposed to how search works currently on Bing.com. Here is the video: Bing on Windows 8: Search Reimagined from Bing on Vimeo. You can […] Microsoft released a video showing how you can use Bing on a Windows 8 powered device. They call the video, “Search Reimagined” and show off the touch aspects to search, as opposed to how…

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google 

Google Search Console adds new rich results status reports errors

news

Here are some details for the rich result reports from Google to help you perform better in the search results. Google announced it has added a new set of detailed errors to the rich results reports to Google Search Console for some sites. These are called the rich results status reports and you will see a report only if Search Console has data for that rich result type on your site, and Search Console implements a report for that type. The announcement. Google said on Twitter “Today we’re adding more details to some…

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Social 

Router Configuration Change Responsible for Facebook Outage

news

Facebook has disclosed the cause of its outage Monday, one of the worst in its history, and misconfigured routers were to blame. Facebook, Messenger, Instagram and WhatsApp services went down late Monday morning, and remained down most of the day. The company has revealed the problem in a blog post. Our engineering teams have learned that configuration changes on the backbone routers that coordinate network traffic between our data centers caused issues that interrupted this communication. This disruption to network traffic had a cascading effect on the way our data centers…

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SEO 

StrategiQ launches Spark, an SEO deployment platform

news

The tool employs Cloudflare Workers to make changes server-side. StrategiQ, a digital marketing agency, launched a new tool called Spark to help SEOs test and deploy SEO-related changes on their own without developer overhead. Why you should care. One of the biggest obstacles SEOs have to deal with is getting their SEO recommendations and audit reports implemented. Ideally, marketers would be able to add content and make SEO updates to their sites natively rather than having to employ another tool for the long term. Too often that’s not feasible, and marketers end up…

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