You are here

Year: 2021

SEM 

New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief

news

Plus, B2B tech finally sees the SEO light Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are we doing the work or going through the motions? My friend and I were taking a walk around our coworking space just to get some fresh air and reset our brains before afternoon calls. We both…

Read More
Latest News 

United Airlines Will Start Firing Workers Who Don’t Get Vaccinated

news

United Airlines is taking a zero-tolerance policy toward the unvaccinated, with plans to fire employees who refuse to get the jab. Companies around the world are rolling out mandates, requiring their employees to get vaccinated in order to return to work. Many companies are especially emphasizing mandates for employees that travel, given their increased risk of exposure. United Airlines told Reuters that some 593 of its employees are at risk of being fired over refusing to comply with the mandate. The company had set a deadline of September 27, and will start…

Read More
Marketing 

Carriers Must Block Other Carriers Not Listed in FCC Robocall Mitigation Database

news

The Federal Communications Commission (FCC) is now requiring phone carriers to block other carriers that have not implemented anti-robocall features. The FCC has been cracking down on robocalls, requiring carriers to implement the STIR/SHAKEN protocol. STIR/SHAKEN is a way for carriers to verify the authenticity of a call, pass that check on to the next carrier for further verification, and then confirming to the recipient that the call is verified or possibly spam. The FCC previously set September 28 as the deadline for carriers to have the mitigation efforts in…

Read More
Bing 

Bing Updates Image Design Again: Dim Background, Faster Load Speed & More

news

Microsoft Bing announced they have once again updated the Bing Image Search user interface. The previous update was in June of this year. This new update includes: Added dimmed background and full-screen mode to make it easier to view images in high definition Larger filmstrip results to make viewing and browsing the images easier Lightning […] Microsoft Bing announced they have once again updated the Bing Image Search user interface. The previous update was in June of this year. This new update includes: Added dimmed background and full-screen mode to make it easier to…

Read More
google 

Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

news

In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts “In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison, Ginny Marvin on Monday morning. As Google works toward a move privacy-focused search experience for users, it’s also adjusting the available attribution models for advertisers. “[Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while…

Read More
SEO 

SEOs experiencing delays in data on Search Console performance reports

news

If you’re missing data, make sure to inform your clients and update your reporting to reflect the glitch. “We’re currently experiencing longer than usual delays in the Search Console performance report. This only affects reporting, not crawling, indexing, or ranking of websites,” said the Google Search Central Twitter account on the morning of Tuesday, September 21. “We’ll update here once this issue is resolved. Thanks for your patience!” Many SEOs have noticed the change in their Search Console reports this morning and have taken to social media to ask if…

Read More
SEM 

Ads Creative Studio will consolidate Google’s various creative advertising tools

news

The new asset management hub will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September. Google will launch a central hub for its creative advertising tools called Ads Creative Studio, the company announced Monday. Ads Creative Studio will unify tools previously found across YouTube, Display & Video 360 and Campaign Manager 360, and will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September, with…

Read More
Latest News 

Volkswagen Truck Unit Cannibalizing Chips From Finished Trucks

news

Volkswagen’s truck unit, Traton Group, is taking chips from unfinished vehicles to finish others, a new indication of the impact of the semiconductor shortage. The semiconductor industry has been reeling as a result of the global pandemic. Early shutdowns and lockdowns interrupted production, while demand for laptops, tablets and gaming rigs skyrocketed. The auto industry has been particularly hard-hit, with multiple manufacturers slowing or halting production, or shipping vehicles without their full complement of fuel economy chips. In the case of the Traton Group, a Volkswagen subsidiary, the company is pulling…

Read More
Marketing 

New marketing tactic to keep hot categories growing

news

Some sales soared during the pandemic. Comping that growth is the hard part. Here’s help. The pandemic has been a very profitable time for some businesses. Merchants that sell alcohol or pet food, for example, saw sales soar. It turns out that during a pandemic, people turn to the same sources of solace they turned to throughout history in difficult times: animal companions and booze. These comforts got many of us through the nightmare of COVID-19. In fact, data shows that these things got VERY many people through the pandemic.…

Read More
Bing 

Microsoft Shows Off Coming Improvements To Bing App’s Voice Search

news

Microsoft has shared video of what was a confidential, employee-only demonstration of new voice search capabilities in its Bing app for Windows Phones. The demo, reported by MSFTKitchen, shows a substantially faster and more accurate voice search experience that also performs better in noisy situations. In the demo, Bing’s new voice search system appears to […] Microsoft has shared video of what was a confidential, employee-only demonstration of new voice search capabilities in its Bing app for Windows Phones. The demo, reported by MSFTKitchen, shows a substantially faster and more accurate…

Read More