January 2022 - Latest News, Headlines at Peter Zmijewski

GM’s Mary Barra Says Company Could Top Tesla in EV Market

January 31, 2022 news

GM CEO Mary Barra is throwing down the gauntlet, claiming her company will top Tesla in the EV market. Tesla is the current reigning champion of the EV market. The company was synonymous with EVs for years, with traditional automakers only recently beginning to pivot to EVs en masse. GM is one such company, and is investing heavily in the transition, recently announcing a $7 billion investment in several Michigan plants, in an effort to convert half of its North America productions to EVs by 2030. Barra, however, has her sights set…

Marketing

Why Video Marketing Is Important For Your Business

January 30, 2022 news

In an era of YouTube, Instagram Stories, Live Streams, webinars, and more, it is evident that this is the age of video supremacy. Given this exponential rise of video content in modern times, more and more online content marketers are looking for compelling ways to include video content in their digital marketing strategy. From promoting a product or service, increasing engagement with clients, or extending their reach on social media platforms, video content marketing is flexible and accessible. In addition, it presents an influential lead over your competitors when executed…

Bing

Bing Uses Click Through Rate In Ranking Algorithm

January 29, 2022 news

Bing has just confirmed at SMX East that they use click through rate (CTR) in their ranking algorithm. I personally walked over to Steve Tullis, Senior Program Manager Lead, Bing, Microsoft and asked him if he really said they use click through rate in the ranking algorithm. He said, yes we do – but it […] Bing has just confirmed at SMX East that they use click through rate (CTR) in their ranking algorithm. I personally walked over to Steve Tullis, Senior Program Manager Lead, Bing, Microsoft and asked him…

google

Google Will Now Allow Legacy G Suite Users to Upgrade to Free Accounts

January 28, 2022 news

Google is backing down after igniting a firestorm, and will not force free, legacy G Suite accounts to upgrade to paid Google Workspace plans. Google allows individuals and businesses to use its services in concert with their own domain name. This means they can have an email that ends in their domain name, rather than @gmail.com. For years, it was possible to sign up for this service, called G Suite, for free. Eventually Google renamed the service to Google Workspace and ended the free accounts, although existing accounts were grandfathered…

SEO

How AI can automate SEO tasks at scale

January 22, 2022 news

AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation. Artificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted these technologies’ ability to automate time-consuming tasks at scale, which can lead to more successful campaigns. Yet many professionals often have trouble distinguishing between these concepts. “Artificial intelligence is essentially the term that defines the whole space,” said Eric Enge, president of Pilot…

Women’s Group Criticizes Sen. Klobuchar’s Antitrust Bill

January 21, 2022 news

The American Innovation and Choice Online Act, a bipartisan bill aimed at reigning in Big Tech, is receiving criticism from an unlikely source. The American Innovation and Choice Online Act was introduced by Sens. Amy Klobuchar, Chuck Grassley, and John Kennedy as an effort to reign in Big Tech’s influence. In particular, the bill would prevent Big Tech companies from favoring their own services and products. “As dominant digital platforms—some of the biggest companies our world has ever seen—increasingly give preference to their own products and services, we must put…

Marketing

How To Use Videos For Social Media Promotion

January 20, 2022 news

Video is one of the best tools you can include in your marketing strategy today. A study shows that people who spend time watching videos online have increased by at least 32% per year. On average, an individual spends at least 100 minutes watching a video in a day. That means 25 days of watching. If you are looking forward to using video for social media promotion, you should factor this when coming up with your strategy. Notably, there are many ways videos can be used in social media marketing.…

Bing

Bing Maps Overhauls Interface, Exposes Map Apps To All

January 19, 2022 news

Bing has announced a series of updates to the Bing Maps interface, including a very welcome move to make its collection of Map Apps easier to find. Map Apps is a growing collection of tools that expand the capabilities of Bing Maps; some — like the Taxi Fare Calculator and Parking Finder — are extremely […] Bing has announced a series of updates to the Bing Maps interface, including a very welcome move to make its collection of Map Apps easier to find. Map Apps is a growing collection of tools that expand the…

google

Google Ads bug again for Gmail on desktop Safari browsers

January 18, 2022 news

Google has confirmed a bug impacting how ads are served on Gmail desktop with Safari browsers. Google has confirmed a bug impacting how ads are served on Gmail desktop with Safari browsers. This is impacting only Google Ads that should be served in Gmail for users accessing their email using the Safari desktop browser. What is the issue. The issue seems to be an issue with displaying or serving the ads to this “significant subset of users” on Safari desktop while accessing Gmail. When it started. Google said this issue first started on Saturday…