How to build a long-term, search-first marketing strategy
A transformed digital landscape means marketers must think search-first. “There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.” He added, “Consumers begin their journey with the tool that many of us use…
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