How to automate your ad copy without sacrificing control
Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs. “The more the platforms automate, the more we, as search marketers, lose control.” That has largely been the rhetoric over the years, and while there is certainly some truth to it, there are techniques that can help you reap the benefits of automation without sacrificing control. Google has already announced plans to…
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