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Month: February 2022

SEO 

How to turn data into insights and impactful SEO strategies

news

Are you extracting all the value from your data? Learn how you can transform data into insights to guide your SEO strategy. In SEO, you have access to so much data. But what good is all that data if you aren’t turning it into actionable strategies that have a clear and measurable impact? Used correctly, you can do many things with Google Analytics combined with Data Studio: pulling data, turning it into insights, and then using those insights to acquire, serve and retain customers. Ready to learn how to turn…

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Latest News 

GM Kills Off Marketplace

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GM has announced it has killed off Marketplace, one of its more innovative convenience features. Marketplace was an app that allowed GM owners to purchase gas, food, drinks, and more from their in-vehicle infotainment systems. The company first unveiled the product in 2017, and it was a comprehensive way for drivers to access various roadside services. In addition to fuel, food, and drinks, drivers could make hotel reservations, as well as order curbside pickup. Marketplace was also touted as a way for businesses to more easily engage with drivers and…

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Marketing 

David Crosby Calls Spotify ‘Scummy People’ As Music Pulled

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Spotify’s troubles continue to mount with music legend David Crosby calling the people who work there “scummy people.” Spotify found itself in hot water over its relationship with Joe Rogan. Rogan’s show has been criticized repeatedly for spreading misinformation about the COVID pandemic, as well as for language Rogan himself has used over the years. Neil Young became one of the biggest names to call the platform out and pull his entire catalog of music, but Crosby is being even more blunt, saying he doesn’t believe the company will suddenly develop…

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Bing 

Bing Maps Launches New User Interface

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Bing Maps has been doing some cool stuff lately on the functionality side of things, but the look-and-feel has been pretty stagnant for about a year now — since Bing’s launch last summer. To remedy that, Bing has announced the full launch of its new Maps experience. Here’s what Bing Maps looked like in June […] Bing Maps has been doing some cool stuff lately on the functionality side of things, but the look-and-feel has been pretty stagnant for about a year now — since Bing’s launch last summer. To…

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google 

Google testing questions and answers in the Google Maps interface

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This feature first launched in 2017 in the local panel and Google appears to be testing it in Google Maps. Google is testing displaying the questions and answers feature in the Google Maps interface that it initially launched in 2017 for local panels in Google Search. Now some are able to see the questions and answers box in Google Maps local listings for businesses, although I cannot personally replicate this. What it looks like. Allie Margeson posted a screenshot of this on Twitter: Previously. Google only launched this officially in desktop search, on mobile search, or on Android…

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Social 

LinkedIn’s Service Pages for freelancers adds features to showcase credibility

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Service Page owners can now show the organization they work for and include media from their portfolio. LinkedIn has added the ability to include LinkedIn Page (your organization’s page) info and media to Service Pages, according to an email shared by Matt Navarra. Image: LinkedIn. Services Pages (shown above) appear in LinkedIn’s Service Marketplace, a Fiverr and Upwork competitor where SEO and PPC freelancers can market their services. Why we care. One of the biggest challenges to finding a suitable freelancer is vetting them. These new features enable freelancers to show more of their…

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SEM 

Microsoft Advertising launches Cruise Ads

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Cruise Ads don’t change the vertical-specific formula for Microsoft Advertising, but the consistency may help PPCs at agencies get them going for different clients. Microsoft Advertising is launching Cruise Ads in open beta, the company announced Wednesday. Cruise Ads are Microsoft Advertising’s latest vertical-specific ad format and is currently only available to advertisers targeting customers in the U.S. The anatomy of Microsoft Advertising Cruise Ads. Image: Microsoft Advertising. How Cruise Ads work. Cruise Ads are an automated ad format that leverages feed data to match offers to searches. Keywords aren’t necessary, although advertisers…

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SEO 

Smart Pages, Microsoft’s free site builder, is now available to US-based SMBs

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The company also announced feature updates, including video embeds and integration with Bing Maps. Smart Pages, Microsoft’s free website building service, is available to all US-based small and medium-sized businesses, the company announced Wednesday. Microsoft has also added new features to the service, including video embeds, text suggestions, integration with Bing Maps and an updated Social Posts section. Why we care. Far too many SMBs operate with just a social media profile or a local listing as their only online presence. Having your own website opens up more opportunities to connect with potential…

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Latest News 

Amazon Elastic File System Achieves Sub-Millisecond Read Speed

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AWS has announced a major upgrade to its Elastic File System (EFS), achieving sub-millisecond speeds. EFS is at the heart of the AWS platform, and is used in a wide array of applications. As a result, any increase in performance can result in significant quality-of-life improvements for AWS customers. The latest announcement should be welcome to the company’s customers, with EFS now boasting sub-millisecond read latency. “Up until today, EFS latency for read operations (both data and metadata) was typically in the low single-digit milliseconds,” writes Jeff Barr, Chief Evangelist for…

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Marketing 

Mozilla and Meta Team Up on Privacy-Respecting Ad Tech

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Mozilla and Meta have teamed up in one of the most unlikely pairings, in an effort to create privacy-respecting ad tech. The advertising industry is currently caught in a dilemma between mining the information it needs to be profitable and respecting user privacy. The two have generally been mutually exclusive, with privacy losing out — at least until recently. Efforts by Apple to improve privacy and give users options to reduce how much companies can track their activity have made a significant dent in many ad companies’ business, including Meta.…

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