Mozilla and Meta Team Up on Privacy-Respecting Ad Tech
Mozilla and Meta have teamed up in one of the most unlikely pairings, in an effort to create privacy-respecting ad tech. The advertising industry is currently caught in a dilemma between mining the information it needs to be profitable and respecting user privacy. The two have generally been mutually exclusive, with privacy losing out — at least until recently. Efforts by Apple to improve privacy and give users options to reduce how much companies can track their activity have made a significant dent in many ad companies’ business, including Meta.…
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