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Month: March 2022

Marketing 

Client in-housing, competition for talent top digital agency concerns

news

Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire. SAN JOSE —  Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to the challenges of adapting to changing technologies, advances in automation and evolving client capabilities and staff skill requirements that come with transformation. To better understand how digital agencies are evolving to meet the needs of their clients and…

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Bing 

Bing To Rollout Red Carpet In Hollywood Along With New Features

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What’s the hottest trend in Hollywood right now? Ding, ding, it’s Bing. Google’s so 2009. As previously reported by CNET, Bing is hosting a special entertainment focused event in Hollywood on June 22, which Danny Sullivan and I will be attending; we’ll be live blogging and tweeting it, of course. Bing made a splash at […] What’s the hottest trend in Hollywood right now? Ding, ding, it’s Bing. Google’s so 2009. As previously reported by CNET, Bing is hosting a special entertainment focused event in Hollywood on June 22, which Danny…

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google 

Google Trusted Store badge for merchants with excellent shipping and returns services

news

Plus, Google releases new Google Merchant Center Insights reports. Earlier we reported about the Google Shopping experience scorecard where Google said it would reward merchants that provide an “excellent customer experience” with “a boost in rankings,” “a badge” and “other benefits that will help consumers find your business,” within the Google Shopping tab in Google Search. Google now announced this reward is through the “Trusted Store badge” that can be seen on free Google Shopping listings. Google said “merchants who provide excellent shipping and returns services, for example, may receive a badge indicating they’re…

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Social 

5 reasons why your Facebook Ads campaigns are failing

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To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target. Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the place to market online. But amidst all of the glow, there’s a hard truth: many, if not most businesses, struggle to get good results from Facebook Ads. That’s not to say that Facebook isn’t a good place to advertise. You can get great results from Facebook…

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SEO 

Enterprise SEO: Lessons from 20 years in the trenches

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Want to gain market share rapidly and boost profits? Learn the key elements of a winning SEO strategy for large enterprises. Technical search engine optimization (SEO) for large enterprise companies is much different from traditional SEO because they often have complex, advanced infrastructure along with numerous integrations and dependencies. SEO professionals seeking to work with enterprise clients should be adept at technical SEO and require overlapping competencies in related disciplines. But here’s the problem. SEO experts with a broad range of knowledge and experience with enterprise SEO are hard to…

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SEM 

PPC salaries: How much in-house and agency search marketers make in 2022

news

This data will help give you some bargaining power, whether you’re negotiating salary for a new role or seeking a raise from your employer. Are you being paid what you’re worth? Often this is a tricky question. But a new PPC salary survey may provide you with the answer and help you figure out whether it’s time to get a raise or start looking for your next gig. Duane Brown, CEO & Head of Strategy at Take Some Risk, has just completed and released his annual look at PPC salaries.…

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Latest News 

Nvidia May Use Intel’s Foundry Services

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Intel may score a major foundry customer in the form of Nvidia, one of the biggest semiconductor purchasers in the industry. Intel has been working overtime to reinvent itself under CEO Pat Gelsinger. Gelsinger is intent on bringing the company back to its roots as a chipmaker, first and foremost. In addition to its own chips, Intel is investing heavily in foundries aimed at manufacturing chips for other companies. Many of the biggest names in tech, including Apple, Qualcomm, Nvidia, and AMD, rely on outside companies to manufacture their semiconductors, making Intel one of…

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Marketing 

Measuring marketing value in a cookieless world

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Ready or not, it’s time to move beyond third-party tracking to measure marketing performance and ROI. With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. Measuring marketing ROI using native reporting from media platforms like Facebook and Google Ads will become increasingly less accurate and complete, and ultimately not even possible as third-party cookies are phased out. Frankly, marketers deserve better than what third-party cookies have been able to deliver in terms of measuring marketing value.…

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Bing 

Bing adopts SpecialAnnouncement structured data for COVID-19

news

The SpecialAnnouncement markup can be applied to coronavirus-related business, travel, health agency and testing center updates. Bing now supports the SpecialAnnouncement data type for coronavirus-related business, travel, government health agency and testing center updates, the company announced Monday. Why we care Applying the markup may produce a label showing your special announcement, with a link to your site, in web and local search results. With the virus situation changing so quickly, businesses and agencies can use the markup to help communicate updates right from the search results. More on the news Business and travel-related…

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google 

Google Business Profiles new emergency help attributes for Ukraine support

news

Google also added hotel attributes to define if your hotel offers support to those displaced from Ukraine. Google Business Profiles is rolling out a new business attribute under a new category called “emergency help” where you can say if your business or organization accepts donations, employs refugees, needs volunteers or offers free products or services. What it looks like. Here is a screenshot from Krystal Taing on Twitter of the new attributes: How to access it. You may be able to access these new attributes by logging into your Google Business Profile account, clicking on the…

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