How to be a competitive paid search marketer in 2022
The paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve. The paid search marketing landscape continues to grow by leaps and bounds. Google Ads, in particular, is leading the charge, no doubt spurred on by the societal changes of the past couple of years. “We know this channel is growing year-over-year,” said Ashley Fletcher, VP of marketing at Adthena, in a recent webinar. “It’s not going away anytime soon. Digital ad use is growing 26% year-over-year, and Google search…
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