Measuring marketing value in a cookieless world
Ready or not, it’s time to move beyond third-party tracking to measure marketing performance and ROI. With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. Measuring marketing ROI using native reporting from media platforms like Facebook and Google Ads will become increasingly less accurate and complete, and ultimately not even possible as third-party cookies are phased out. Frankly, marketers deserve better than what third-party cookies have been able to deliver in terms of measuring marketing value.…
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