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Month: March 2022

Social 

TikTok videos can now be 10 minutes

news

The maximum time for TikTok videos has increased. Users can now upload videos up to 10 minutes long. The maximum video length on TikTok has increased – again – this time to 10 minutes, the social media platform has confirmed. This change, which is rolling out globally over the next few weeks, follows months of testing. At launch, TikTok videos were limited to 15 seconds. TikTok later increased the maximum video length time to 60 seconds, then tripled that to 3 minutes last July. What TikTok says. “We’re always thinking about…

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SEM 

Save time on negative keywords using the lowest common denominator method

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Want to dramatically reduce the number of negative keywords you need to maintain? Save time and money with this method. Negative keywords are the backbone of any PPC strategy. Ever since Google all but eliminated the ability to specifically target keywords by expanding phrase match to include broad match traffic, negative keywords have become even more important. After conducting hundreds of PPC account audits over the years, the most common mistake I’ve seen is when people click on the checkbox next to a search query and click “add as negative keyword.”…

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SEO 

MarTech is ONLINE in just 2 weeks – grab your free pass now

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Don’t miss your opportunity to attend MarTech, online, March 29-30! If your 2022 goals include: Discovering time-saving martech solutions Sharpening your marketing skills Executing delightful customer experiences Increasing customer loyalty Humanizing marketing automation … you literally can’t afford to miss MarTech, online March 29-30. Why? Aside from being FREE, you’ll get all of this… Access to 35+ market-defining solution providers that can help you mine valuable first-party data, streamline marketing operations, and drive more ROI 50+ tactic-rich sessions on how to leverage marketing technology for ongoing organizational success Actionable, data-rich case studies from Panasonic, Belk, Build-A-Bear, World Vision, and…

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Latest News 

Intel Spinning Off Autonomous Unit Mobileye

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Intel has filed paperwork to spin off Mobileye, its autonomous driving unit, roughly five years after it acquired it. Mobileye is a leading provider of autonomous vehicle technology, including the camera systems some models rely. Since being acquired by Intel, the company has benefited from Intel’s investment and technical expertise, significantly expanding its reach. According to The Wall Street Journal, via TheStreet, Mobileye’s vehicle pipeline has risen from 37 million vehicles in 2021 to 50 million in 2022. The company also increased its revenue 40% from 2020 to 2021, coming in at $1.4…

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Marketing 

The latest jobs in search marketing

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On the hunt for something new? Check out who’s hiring in search marketing this week. Every week, we feature fresh job listings for search marketers, so make sure to bookmark this page and check back every Monday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. March 11 SEO Associate @ Seer Interactive (U.S. remote) Salary: $65k/yr Drive traffic and increase ROI for Seer’s clients by doing competitive analysis, Keyword research, content creation + link building. Measure the effectiveness of…

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Bing 

Bing rebrands as Microsoft Bing, expands Give with Bing

news

The rebrand includes new logos, and Give with Bing is now available in seven markets. Microsoft has rebranded Bing, the company announced Monday, to incorporate the parent name. The now-dubbed “Microsoft Bing” also has a new logo. The company also announced an expansion of Give with Bing, an extension of Microsoft Rewards that lets users donate their points to a nonprofit organization of their choice, alongside the rebrand. The rebrand. The new logo can be seen in Bing’s favicon, but does not appear on Bing.com or in the search results. Instead, a four-panel Microsoft…

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google 

Dear Google: It’s time to remove Russian propaganda from search results

news

Some tech giants are taking steps to curate the Russian content that hits their platforms. It is time Google did the same in its search results. Google’s search results for Russian search queries related to Ukraine are almost entirely dominated by a handful of known Russian pro-Putin propaganda publications, such as Izvestia, Russia Today and Ria News. How is this happening when several credible Ukrainian and Western publications deserving to rank? And how is this happening when Google has stated its commitment to fighting disinformation? Here’s why Google needs to fix…

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Social 

Social media advertising is getting harder; Monday’s daily brief

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Plus, the latest jobs in search marketing Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and have you heard of the Nugget couch? If you’re a parent of young kids or know one, you might have. It’s essentially sets of ridiculously expensive foldable and different-shaped cushions that you can build into all kinds of forts…

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SEO 

Best link-building services and strategies to get more organic traffic

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Boost your SEO strategy with these tips. Link-building isn’t easy, especially if you want it to be done right (i.e., stay compliant with Google’s Webmaster Guidelines). Nevertheless, if your goal is to siphon more organic traffic through high search engine rankings, it is vital to study the intricacies of modern white hat SEO. Stay tuned as we’re about to reveal ten actionable white-hat link-building tactics (and a couple of bonus ones) that you can use to start building high-quality backlinks today. The strategies we’ll be covering are not only proven…

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SEM 

How to be a competitive paid search marketer in 2022

news

The paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve. The paid search marketing landscape continues to grow by leaps and bounds. Google Ads, in particular, is leading the charge, no doubt spurred on by the societal changes of the past couple of years. “We know this channel is growing year-over-year,” said Ashley Fletcher, VP of marketing at Adthena, in a recent webinar. “It’s not going away anytime soon. Digital ad use is growing 26% year-over-year, and Google search…

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