April 2022 - Latest News, Headlines at Peter Zmijewski

SERP feature trends every SEO must know

April 28, 2022 news

How can you leverage SERP features to increase your visibility on search and reach more of your target audience? Every time you type a question into Google, the results page can look completely different. Think videos, images, ads, graphs, and related questions. Today there are more than 40 different interactive elements or SERP features that can appear. These responsive results offer an improved user experience, but pose a real challenge to search engine optimization (SEO). So, how can you know what SERP features should be at the forefront of your…

SEM

Brands plan to invest more in search in the next 12 months

April 27, 2022 news

One in six brands plan to increase their paid search advertising budget over the next year. Here’s why it’s happening. With more people working from home, the lines between work and personal time are more blurred than ever. As such, a new report by Forrester, done on behalf of Microsoft, says there is a new persona that brands and marketers need to be aware of: the “workday consumer.” What is a workday consumer? They are online more often than before the pandemic. They switch between work and personal to-do lists throughout…

Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season

April 26, 2022 news

Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google. As retailers prepare for the holiday shopping season, Google is launching new sections in its search results to showcase deals, rolling out tools to highlight promotions and expanding reporting capabilities in Google Merchant Center, the company announced Wednesday. The new deals sections. The new “Deals related to your search” section shows discounted or competitively priced products from retailers across the web. This section is live now and can be found in the Shopping tab.…

Marketing

Improve the customer journey experience with these proven steps

April 25, 2022 news

In this webinar, Shutterfly’s head of marketing shares the secret behind its CX strategy. It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints. Join Shutterfly’s Head of Marketing Tech Ops Neta-Lee Katz and ActionIQ’s Director of Product Marketing George Phipps as they discuss how Shutterfly achieved timely and relevant customer journeys in its CX…

Bing

Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal

April 23, 2022 news

The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory. This article has been updated with additional details about native advertising. Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo have had a long, somewhat convoluted and sometimes strained partnership that traces back to 2009. What is changing? Microsoft’s…

google

Google SpamBrain: AI-based spam prevention system launched in 2018

April 22, 2022 news

Google said it identified about six-times more spam in 2021 than in 2020. Meet SpamBrain. That is the name of Google’s AI-based spam prevention system that the search company launched in 2018, yes over a few years ago. SpamBrain is credited by Google for catching about six times more spam sites in 2021 than it did in 2020, reducing hacked spam by 70% and reducing gibberish spam on hosted platforms by 75%. SpamBrain. It is the first we are hearing the name SpamBrain. Google referenced it in the 2018 Google spam report, specifically…

SEO

See who’s speaking at SMX Advanced!

April 20, 2022 news

Join 50+ of the world’s most respected search marketing minds at SMX Advanced – online June 14-15. Staying relevant in an increasingly crowded digital world requires you to focus on and drive the metrics that matter most… while staying a step (or two) ahead of your competitors. Smart marketers know that achieving this level of success requires training with trusted experts who are eager to share what it takes to win. Join 50+ of the world’s most respected search marketing minds at SMX Advanced – online June 14-15 – to explore the latest, most…

SEM

3 powerful micro-conversion strategies for paid social

April 19, 2022 news

Micro-conversions have the potential to decrease costs and improve conversion rates. Conversions are the key KPI when defining the success of direct response campaigns for both B2B and B2C. These days, conversions are so top priority that many companies don’t even spend money on brand awareness campaigns in their paid social strategies. When marketers get way into the weeds with conversions, they often forget about the benefits, and long-term impact, of micro-conversions. What are micro-conversions? Micro-conversions signal high intent and a strong likelihood that someone will convert on our primary…