3 powerful micro-conversion strategies for paid social
Micro-conversions have the potential to decrease costs and improve conversion rates. Conversions are the key KPI when defining the success of direct response campaigns for both B2B and B2C. These days, conversions are so top priority that many companies don’t even spend money on brand awareness campaigns in their paid social strategies. When marketers get way into the weeds with conversions, they often forget about the benefits, and long-term impact, of micro-conversions. What are micro-conversions? Micro-conversions signal high intent and a strong likelihood that someone will convert on our primary…
Read More