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Month: April 2022

Latest News 

Pinterest for WooCommerce extension turns products into shoppable pins

news

Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users. Use WooCommerce? If so, there’s a new way to put your products in front of Pinterest users. The new Pinterest for WooCommerce extension turns all of your products into shoppable product Pins, regardless of what types of products you sell. It also automatically updates product details, such as pricing and availability. After installing the extension, your product catalog will show up in the feed of Pinterest users, as well as when they search and…

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Marketing 

The latest jobs in search marketing

news

On the hunt for something new? Check out who’s hiring in search marketing this week. Every week, we feature fresh job listings for search marketers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. April 15 On-Page SEO Specialist @ Rankings (U.S. remote) Salary: $50-65k/yr Publish new content and improve existing content. Creating keyword-targeted copy to optimize content for specific key phrases. Paid Search Specialist @ Vitamin…

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Bing 

Why Google dropped Bing Discover pages from its index

news

No matter how big you are, if you go against Google’s guidelines it can end up biting you. Earlier this month, Google dropped a subset of Bing’s website from its index. The Bing Discover pages were completely dropped out of Google’s search results and resulted in Bing losing millions of pageviews from Google search. Bing.com/discover not in Google’s index. Here is a screenshot of Google showing no results from Bing Discover for a site:bing.com/discover command. How much traffic was lost? SEM Rush reports show a significant amount, just look at this chart showing the…

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google 

Google’s new highly cited label for top stories now live

news

Google announced this feature would be rolling out a few weeks ago, now it is live in the US English mobile search results. Google’s new highly cited label for top stories in the mobile US English search results are now rolling out. Google announced this feature a few weeks ago and told us it would be rolling out soon, and now it is. What it looks like. Here is a screenshot I took last night on my iPhone (while in New York) of the label showing up in this story. I first noticed…

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Social 

Twitter will let you leave a conversation through ‘unmentioning’

news

A new unmentioning feature lets you and your brands leave Twitter threads. Twitter is rolling out a feature to let you leave a conversation on Twitter with what the company calls “Unmentioning.” The company announced this on Twitter saying “we’re experimenting with Unmentioning—a way to help you protect your peace and remove yourself from conversations—available on Web for some of you now.” What is unmentioning. Unmentioning is a way to remove yourself from an ongoing Twitter conversation without communicating to the people on that conversation that you left. We are all stuck on…

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SEM 

Search Engine Land seeks editor to cover paid search marketing

news

Come help us educate marketers on developments in PPC, paid social media marketing, e-commerce and more. Come work with us! We’re looking for an Editor to join the team as a key reporter on topics related to pay-per-click search and social media marketing as well as digital commerce advertising. Reporting to the VP, Content, the Editor will contribute to Search Engine Land’s daily production of news, features, newsletters, analysis, special projects and more. As one of several authoritative journalists on the team, the Editor also helps to create agendas for…

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SEO 

R.A.C.E to success: A strategic framework to win at SEO

news

You can find success in your SEO strategy by following these steps. SEO can be broken down into clear, repeatable steps. We know that: Content is king and user experience is queen. Google wants us to create unique, relevant, comprehensive content so that searches can find exactly what they are looking for. Websites should load fast and make it easy for users to perform their desired actions. The content and experience of the site should be worthy of being mentioned and linked to by other relevant, authoritative websites. In this way, optimizing for SEO can be…

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Latest News 

Windows 11 Smart App Control Requires a Reset to Enable

news

Microsoft is working on a new feature that promises to increase security on Window 11, but will require a complete reset to enable it on existing devices. Smart App Control is designed to help protect Windows computers from malicious applications. The feature blocks untrusted and unsigned applications. Unlike some features, which are implemented at a higher level, Smart App Control is part of the core OS, operating at the process level. The feature also uses AI in an effort to increase protection. Smart App Control goes beyond previous built-in browser protections…

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Marketing 

Top data and analytics trends for the digital-first marketer

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In this webinar, Salesforce reveals insights from from 2,500+ marketers worldwide. As digital-first customer behavior accelerates, marketers have adopted equally critical mandates —customer satisfaction and growth. Because data is central to this dual mandate, we sought to understand how marketers use data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment. Salesforce’s 3rd Marketing Intelligence Report reveals insights trends on data and analytics from 2,500+ marketers worldwide. Join us as we unpack how data has become central to marketing success.

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Bing 

Bing revives its cashback program with Rebates

news

Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping. Microsoft has introduced Bing Rebates, the successor to its now-defunct Cashback shopping program. The new program, which was originally reported by WinBuzzer, makes rebates available to select Microsoft Rewards members when they make purchases through participating retailers on Bing. Why we care In the wake of numerous developments in the e-commerce sector, such as PayPal’s acquisition of Honey, Google’s revamped Shopping experience and third-party coupon sites partnering up with publishers, Bing is offering incentives for users to do their shopping…

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