You are here

Month: April 2022

google 

Google’s March 2022 product reviews update was smaller than the December 2021 product reviews update, say data providers

news

As a reminder, the Google product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage. On March 23, 2022, Google begun rolling out the third product reviews update that added additional ranking signals to that ranking algorithm. It seems like the March 2022 product reviews update is just about done rolling out now, so we asked some of the data providers that track the ranking volatility, to tell us what they are seeing. In short, Semrush and RankRanger are showing that the March 2022 product reviews…

Read More
Social 

Twitter tests 3 new ad formats

news

Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here’s what they look like.Twitter is piloting three new ad types – Interactive Text, Product Explorer, and Collection ads. Only a few brands have access to them, but the new ad types will be visible to all U.S. Twitter users (iOS, Android and the web). Here’s everything we know about the ad formats and examples of brands using them. Interactive Text Ads. These ads have bolded text and a larger font than organic tweets. Advertisers can…

Read More
SEO 

How to keep your SEO clients engaged: 8 communication touchpoints

news

Take the time to review your communication plan to keep your projects on track and your clients happy. SEO is not a set-it-and-forget-it thing, even if you or some of your clients wish it were. But all parties need to stay engaged in the project from start to finish for success. That means communication is key. Having a plan for how you will communicate with your clients throughout the engagement is an important part of SEO project management. Often when things go wrong, it’s not the work that’s the problem,…

Read More
SEM 

How paid search marketers can address brand measurement challenges and grow in their careers

news

Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way. Climbing the corporate ladder isn’t always the most straightforward process, especially for paid search marketers. Professionals seeking to grow their careers need to map out a path, accounting for their unique roles within their organizations. “The most important thing is to look at your current position,” said Pascal Skropke, CMO of Design-Bestseller, at SMX Next. “Not everybody has the opportunity to work…

Read More
Latest News 

US May Follow EU in Crackdown on Gatekeeper Tech Companies

news

The US may soon follow the EU in cracking down on gatekeeper companies, as governments become increasingly wary of Big Tech. The EU introduced the Digital Markets Act (DMA) in late March, its most comprehensive attempt to rein in Big Tech’s power. Gatekeeper companies — companies that run a “platform,” have a market cap of at least $82 billion, and at least 45,000 active users — are especially addressed by the DMA. For example, the DMA would require messaging platforms to open up and work with smaller competitors, and could even force…

Read More