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Month: May 2022

google 

How are local service ads impacting Google Ads accounts?

news

Make sure you are paying attention to the local service ads option with Google Ads, even if it is not yet available for your industry. In September 2020, Google launched local services ads to lawyers.  Since my agency works with a lot of lawyers, we were very curious to see how these ads impacted where people click in the search results. At first, we assumed these ads were stealing clicks from the local pack results but were surprised to find that although it did lower the click-through-rate of the Google My Business listings, the…

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Social 

Instagram opens Stories link sticker to all users

news

If your business has a following on Instagram, make sure to incorporate it as part of your social strategy this holiday shopping season. Instagram has made the link sticker available to all users this week. The feature lets you link out to third-party sites, stories, products, and more via the Stories option in the app. Source: Instagram blog Previously only available to select accounts. Instagram began testing the sticker option as a replacement to “Swipe Up” linking in Instagram Stories around August. Plus, the features were only available to verified accounts or those…

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SEO 

SEO reporting to impress: How to successfully report your SEO process, efforts and result

news

SEO reporting is critical for SEO success, and you should prioritize it accordingly. None of us have likely become an SEO for the love of reporting, in fact, it’s among the least favorite activities for many SEOs based on a poll I did a while ago. However, decision-makers care a lot about reporting as it’s how we communicate and they assess the SEO process investment and overall success. In fact, the effectiveness of SEO reports can end up being the difference between getting fired rather than more SEO support or a raise by decision-makers.…

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SEM 

Spotify, Meta update political ad offerings for 2022 election cycle

news

New inventory and updated location targeting should help political advertisers during the 2022 U.S. midterm elections. Spotify and Meta have made substantial changes to their ad platforms as they brace for the 2022 U.S. midterm elections. These changes will likely impact political ad spending this election cycle. Spotify brings back political advertising. According to an email sent by Spotify to partners this week: Political ads will be eligible to run across thousands of podcasts on and off of Spotify. Podcasts on the Spotify network will have the ability to turn off…

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Latest News 

DuckDuckGo Caught Giving Microsoft Trackers a Free Pass

news

All is not what it seems with the company that labels itself a champion of privacy, with a security researcher finding that DuckDuckGo (DDG) whitelists Microsoft’s trackers. DDG has made a name for itself as a privacy-first company, building a search engine, browser extensions, and web browsers around the premise of protecting user privacy. Unfortunately, the company hasn’t exactly been forthcoming about the terms of its deal with Microsoft. Unlike Google, Bing, or Brave, DDG gets its search results from other engines, with the bulk of them coming from Bing. The company…

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Marketing 

Webinar: Overcome third-party data challenges for CX success

news

Data-driven strategies and first-rate technology make a sublime customer experience. A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology. Join seasoned experts from Redpoint Global in a live webinar and learn how you can creatively collect first-, second- and third-party data to engage and retain consumers. Register today for “Data-Driven Answers to Achieve Omnichannel Success” presented by Redpoint Global.

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Bing 

Bing is testing an ‘open in new window’ icon in the search results

news

While you can set your search settings to open all search results in a new window, Bing is testing an icon that lets you do that for each individual search result. Bing is testing a new icon in its search results interface to let searchers open the search result they are interested in directly or in a new window. Some searchers are seeing a rectangular box with an arrow when you hover over a search result. It can display on an ad or an organic listing. The icon’s alternative text reads “Click…

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google 

Google launches video health tools to help publisher monetization

news

A handful of automated tools from Google will help publishers get a better view of their video inventory. Maximizing the return on video inventory is a problem likely to be found at the top of most publishers’ lists. Help is on the way for those using Ad Manager thanks to new video specific tools from Google. The new features are part of the Programmatic Video Health Tools and real-time video reporting, both with goals of using automation to surface insights and information quickly. Programmatic video signals This card will create…

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Social 

Twitter Launches Its Version Of Universal Search Results

news

Twitter is in the process of rolling out what you could call its version of “universal search results” on Twitter.com. The changes bring Twitter’s Web search more in line with the current mobile experience. Twitter announced the changes this afternoon via tweet: Search update on http://t.co/eNvqKTup1d: See photos & accounts in results + recent searches […] Twitter is in the process of rolling out what you could call its version of “universal search results” on Twitter.com. The changes bring Twitter’s Web search more in line with the current mobile experience.…

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SEM 

How a self-audit PPC checklist can protect your work from external audits

news

If you don’t audit your own work, eventually someone else will – and the impact on your work, you and your operation could be catastrophic. Search audits have the power to either help or ruin people’s work (and sometimes their career) at the same time. And honestly? That’s a good thing. PPC audits are powerful. External and internal audits are needed for the direct and indirect value they bring to your operation. Audit types First, let’s talk, non-extensively, about the most common types of audits: New biz pitch audit: These are straightforward…

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