How a self-audit PPC checklist can protect your work from external audits
If you don’t audit your own work, eventually someone else will – and the impact on your work, you and your operation could be catastrophic. Search audits have the power to either help or ruin people’s work (and sometimes their career) at the same time. And honestly? That’s a good thing. PPC audits are powerful. External and internal audits are needed for the direct and indirect value they bring to your operation. Audit types First, let’s talk, non-extensively, about the most common types of audits: New biz pitch audit: These are straightforward…
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