Spotify, Meta update political ad offerings for 2022 election cycle
New inventory and updated location targeting should help political advertisers during the 2022 U.S. midterm elections. Spotify and Meta have made substantial changes to their ad platforms as they brace for the 2022 U.S. midterm elections. These changes will likely impact political ad spending this election cycle. Spotify brings back political advertising. According to an email sent by Spotify to partners this week: Political ads will be eligible to run across thousands of podcasts on and off of Spotify. Podcasts on the Spotify network will have the ability to turn off…
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