SEO 

SEO reporting to impress: How to successfully report your SEO process, efforts and result

SEO reporting is critical for SEO success, and you should prioritize it accordingly. None of us have likely become an SEO for the love of reporting, in fact, it’s among the least favorite activities for many SEOs based on a poll I did a while ago. However, decision-makers care a lot about reporting as it’s how we communicate and they assess the SEO process investment and overall success. In fact, the effectiveness of SEO reports can end up being the difference between getting fired rather than more SEO support or a raise by decision-makers.…

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