May 2022 - Page 2 of 3 - Latest News, Headlines at Peter Zmijewski

10 reasons to join us at SMX Advanced online this June

May 18, 2022 news

TL;DR: Advanced. Actionable. Virtual. Free. The staggering amount of change in the last 24 months has presented search marketers with an unrivaled amount of challenges… and opportunities: The role of automation is expanding Major platforms are evolving Algorithm updates and ranking factor rollouts are endless And that’s just the start. Your key to a more successful future is continued training with trusted experts. Attend SMX Advanced for free, online June 14-15, to learn elite, sophisticated, actionable search marketing tactics that can help you stay a cut above the competition. Keep reading for 10…

IBM and AWS Collaborate to Deliver IBM Software as-a-Service

May 17, 2022 news

IBM and AWS have signed a collaboration agreement to provide IBM’s significant software catalog as Software-as-a-Service (SaaS) on AWS. AWS is the leading cloud provider in the world and, while not cracking the top three, IBM is nonetheless a significant player. The company recently announced its intentions to split, with the core of the company focused on hybrid cloud offerings. While they may be competitors, that isn’t stopping the two companies from working together to provide IBM’s breath of software and tools on the AWS platform. The agreement will cover IBM’s software…

Marketing

The Great Marketing Reshuffle: 618,000 marketers changed jobs in 2021

May 16, 2022 news

And why brands or agencies that are trying to hire right now may want to offer remote work. Spoiler: demand is huge. It’s a shocking number. During what has become known as the “Great Reshuffle,” 618,000 marketers left their jobs in 2021. That figure is 31% higher than in 2020. You should expect more reshuffling for the remainder of 2022. In the U.S. alone, 24% of marketers are actively looking for a new job, and 62% are considering changing jobs this year. That’s all according to LinkedIn’s 2022 Marketing Jobs Report.…

SEO

Link building: the least favorite part of SEO

May 13, 2022 news

We asked our audience: What is your least favorite part of SEO? Link building was named most often, with Google a close number two. There are plenty of reasons to love SEO. I certainly do and have since I started my SEO journey in 2007. But every job has unique challenges – aspects that can be frustrating, difficult, tedious or even downright painful. That’s why, earlier this week in the Search Engine Land newsletter, I asked readers: What is your least favorite part of SEO? Well, we have a winner. Or…

Marketing

The secret to achieving omnichannel success

May 12, 2022 news

This webinar teaches you how data-driven strategies and first-rate technology make a sublime customer experience. A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology. Join seasoned experts from Redpoint Global in a live webinar and learn how you can creatively collect first-, second- and third-party data to engage and retain consumers.

google

Google adds new valid page metadata help document

May 11, 2022 news

Google has also updated the title links help document with a new “no clear main headline” line. Google has added a new help document named valid page metadata that talks about how Google can process invalid or inconsistent HTML with the issues around invalid markup. Google also updated its help document on title links with a new section on “no clear main headline” in the troubleshooting section. Valid page metadata help document The new “use valid page metadata” help document can be found here, and it reads “using valid page metadata…

Bing

Bing Maps adds build and share your itinerary

May 10, 2022 news

Now in the US and the UK, you can plan your trips using Bing Maps with predefined itineraries that can be customized. Bing has announced that within Bing Maps, you can now build and share your itinerary for upcoming vacations or trips. Bing will let you take predesigned itineraries and customize them for your own trip. For example, if you search on Bing Maps for [4 day New York itinerary], you get the ability to take a prepaid trip plan and rework it for your specific needs. Bing wrote that you can:…

SEM

PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations

May 7, 2022 news

A detailed new survey uncovers the most pressing issues of PPC experts as well as sentiment around the platforms and their features. PPCsurvey.com has just released a new State of PPC Global Report for 2022. It includes input from more than 500 PPC specialists from around the globe. The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. Here’s a breakdown of some of the largest findings. High adoption rate of automations in Google…

SEO

How to analyze your SEO competitors and find opportunities

May 6, 2022 news

Learn how analyzing your competitors can help you discover potential keywords, find link building opportunities and build persona profiles. Understanding your competitors can give you tactical insights to help you discover opportunities. Before competing, athletes spend many hours understanding weaknesses to exploit and finding possible gaps in the playing field. Your digital marketing should come with the same level of insight and analysis. Identifying and reviewing your competitors can help you come up with a strong list of potential keywords, find link building opportunities and build your persona profiles. Starting…