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Month: May 2022

Latest News 

Employees Tell Apple to ‘Get Out of Our Way’ Over Hybrid Work Plans

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Apple employees are once again pushing back against the company’s hybrid work plans. Apple’s efforts to bring employees back to the office have been fraught with challenges, with the company repeatedly pushing its return date back as a result of surges in the pandemic. The company finally began requiring employees to come back at least one day a week, starting in mid-April, and increased it to two days a week on May 2. By May 23, employees will be required to be in-person at least three days a week. In response,…

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Marketing 

Microsoft Advertising is rolling out Auto-generated remarketing lists and more

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A handful of new additions this month will be warmly welcomed by Microsoft advertisers. Spring has been quite the busy season for Microsoft Advertising. First we heard about the news on RSA extensions adding an extra 60 days, then the search behemoth announced innovate new cash-back incentives ads. A handful of additions and upgrades have been announced in May, led by Auto-generated remarketing lists. New auto-generated remarketing lists You may see a new notification about audiences when logging into your Microsoft Advertising account. These new audiences are for those looking to “get…

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Bing 

Bingbot user-agent change coming in the Fall of 2022

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Bing will stop using the historical user-agent and transition fully to the new user-agents. In 2019, Microsoft Bing announced new Bingbot user-agent names that fit better with its evergreen Bingbot crawling and rendering service. Microsoft’s Fabrice Canel has now said that by the Fall of 2022 the old user-agent will stopped being used and the search company will transition to the new user-agents fully. Old user-agent. Microsoft said it will stop using its historical user-agent by Fall 2022. That user-agent looks like this: Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm) New user-agent. Bing will use a user-agent that identifies the specific…

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google 

Google Ads API v10.1 is now available

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v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more. Google has released version 10.1 of the Google Ads API, the previous version 10.0 was released just under three months ago. Google Ads version 10.1 brings support for discover campaigns, campaign groups, local service campaigns and more. What is new. Google published a detailed release notes of what is new in version 10.1 but here are the highlights it wrote in this blog post: Added support for Discovery campaigns. You can create and update the campaigns using CampaignService and retrieve their attributes and performance metrics using GoogleAdsService.Search and GoogleAdsService.SearchStream.…

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