Spotify commits to brand safety for podcasts
This is Spotify’s latest attempt at keeping the platform a safe environment for creators, listeners and advertisers. Spotify has partnered with Integral Ad Science (IAS) to create a brand safety framework for podcasts. The technology will be the first of it’s kind across a digital landscape where safety precautions currently exist for video, but not audio. The technology uses episode-level transcription technology to help advertisers exclude topics that don’t align with their brand. What Spotify says. In a blog post Spotify adds “As podcasts have grown from a niche to mainstream medium, so…
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