NBCUniversal, Google competing to help Netflix deliver ad-based option
Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership. Google and Comcast Corp.’s NBCUniversal are competing to help Netflix create an ad-supported tier of it’s streaming service. Subscriber numbers falling. In April Netflix announced that it had lost about 200,000 subscribers, which is the first time the streaming platform had lost any subscribers in over 10 years. Netflix reports that its user base is growing, however. One reason this may occur could be password sharing due to the increase in monthly fees. Either way,…
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