Google Shopping is largest growth opportunity for most online retailers in 2019
Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as possible. I’ve made the argument for the importance of Google Shopping many times now, but it still doesn’t feel like reality has truly set in for many retail paid search advertisers. Put simply, Shopping is the single most important aspect of paid search management for most online retailers today, and that’s only continued to become truer in the final weeks of the year heading into 2019. Here are my thoughts on…
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