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Month: June 2022

Social 

Does Cambridge Analytica have your info? Here’s how to check

news

Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers. As Facebook CEO Mark Zuckerberg heads to Washington, D.C., to testify before Congress about Cambridge Analytica exploiting user data, the site is now making it easy for users to see if their information was shared with the analytics firm. The feature is listed in the company’s help center. Doing a search for “Cambridge” or “Cambridge Analytica” on the help center search bar will display the following…

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SEO 

When and how to analyze UX metrics to improve SEO

news

Don’t forget about measuring user experience (UX) for data-driven insights on how to improve your website. There’s an abundance of SEO strategies available to improve website performance. However, most strategies focus on increasing sessions. What happens once these users land on your website? As David Freeman explained back in 2017, UX is pivotal to the future of SEO and “what is good for the consumer is good for organic search performance.” By analyzing user interactions on website navigation menus, measuring scroll depths, button clicks, engagement with form fields and even JavaScript errors, we can…

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SEM 

Google Chrome’s Topics API test going public July 1

news

Advertisers using Google AdSense to monetize their websites may soon see the initial trail go live, but can opt-out. “A small percentage of traffic” will soon see the initial testing of Google Chrome Topics API go live on July 1. The new feature will enable users to enable interest-based advertising without having to track the site a user visits. Interest-based advertising. According to recent developer documentation, “IBA can help advertisers to reach potential customers and help fund websites that cannot otherwise easily monetize visits to their site purely via contextual advertising.…

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Latest News 

New Twitter ‘Search Subscribe’ feature coming soon?

news

You may soon be able to subscribe to receive push notifications for tweets matching any search queries you want. You may soon have a new way to get push notifications from Twitter whenever someone’s tweets match a search query that you specify. The Twitter feature is called “Search Subscribe.” Twitter has not confirmed if or when the feature will roll out to users. It was first spotted by Dylan Rousse, an Android developer, in the latest pre-release version of Twitter’s mobile app. How it works. When you do a search in the…

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Marketing 

Pause out of stock products with this Google Ads Script

news

Just in time for holiday shopping season, this script runs hourly and automatically pauses product ads that are out of stock on Shopify. Black Friday and the busy holiday season is rapidly approaching, it’s a boom time for retailers, but with the fast-moving environment, products rapidly go out stock, often with ads still running resulting in wasted budget. With large inventories, it’s almost impossible to keep on top of pausing ads to out of stock products manually. We hated seeing retailers wasting paid media budget, so our team of developers…

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Bing 

Now View The Night Sky In Bing Maps

news

Roughly two years ago Microsoft introduced “WorldWide Telescope.” At first it required a software download. It then was made available as a Silverlight web app. Today it’s being integrated into the new Silverlight version Bing Maps. In other words, you can now “look up at the sky” and see how space looks over that geographic […] Roughly two years ago Microsoft introduced “WorldWide Telescope.” At first it required a software download. It then was made available as a Silverlight web app. Today it’s being integrated into the new Silverlight version…

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