Keyword Classification: Understanding The “Why” Of SEO
Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers will often misinterpret or improperly classify keyword phrases. How do we understand the “why” part of the optimization process? As search engine optimizers, we want to know as much as possible about our target audience so we can deliver the best search experience. To accomplish this, we address the following questions: Without understanding the reasons why people search, SEO professionals will often misinterpret or improperly classify keyword phrases. What are people…
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