Las Vegas spurs excessive celebration at Super Bowl with new campaign
Dive Brief: The Las Vegas Convention and Visitors Authority (LVCVA) has launched a Change.org petition encouraging excessive celebration during the city’s first Super Bowl, per a press release. The push is accompanied by a music video that features former NFL star Chad “Ochocinco” Johnson, who recreates some of his iconic on-field celebrations. Soundtracked by rapper Tobe Nwigwe, the 90-second clip will be released as six-, 15- and 30-second ad spots. The effort, created by LVCVA agency of record R&R Partners, comes two decades after Las Vegas was banned from running Super…
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