Google’s 2023 releases: A B2B marketer’s review
Google kept busy this year with a slate of releases. Here’s what worked, what fell short, and what’s still needed from a B2B perspective. As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.…
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