Google advertisers can now opt out of Search Network
This news follows allegations in an Adalytics report about Google’s ads appearing alongside potentially harmful content. Google is allowing advertisers to opt out of the Search Network. This decision comes in the wake of an Adalytics report claiming that Google search ads appeared on inappropriate non-Google websites through the search partner sites, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned and pirated content. Although Google refuted the claims, it acknowledged the need for improvements and customer satisfaction. This led to the introduction of the…
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