Brand value grows just 5.7%, suggesting continued economic woes, per Interbrand
Dive Brief: The total brand value of top brands grew only 5.7% this year, compared to 16% last year, according to a new Interbrand’s report shared with Marketing Dive. The Best Global Brands 2023 report cites a lack of growth mindset, conservative leadership and uncertainty as the main reasons for the dramatic slowdown in growth. This may suggest fears of a recession have yet to pass. Apple tops the list for brand value for the 11th year in a row and is the first to pass half a trillion dollars…
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