How Walmart’s shoppable rom-com bridges holiday content, commerce
“Add to Heart” draws on a genre that is a staple of the season while showcasing a product assortment that balances “inspiration and impulse.” Many consumers get swept up in romantic comedies around the holiday season. Look no further than the Hallmark Channel, which is littered with movies like “A Not So Royal Christmas,” “Christmas with a Kiss” and “My Norwegian Holiday” this time of year. A new campaign from Walmart tests whether the popular genre can be an inspiration point for shopping, blending story-driven marketing content with shoppable capabilities…
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