SERP feature trends every SEO must know
How can you leverage SERP features to increase your visibility on search and reach more of your target audience?
Every time you type a question into Google, the results page can look completely different. Think videos, images, ads, graphs, and related questions.
Today there are more than 40 different interactive elements or SERP features that can appear. These responsive results offer an improved user experience, but pose a real challenge to search engine optimization (SEO).
So, how can you know what SERP features should be at the forefront of your strategic planning? In this report, Similarweb analyzed the most popular SERP features across various industries. It covers
- Best practices to help you rank for key SERP features
- Important factors that influence search behavior
- Varying trends and growth rates of SERP features
- Which SERP features are most prominent by industry
- How branded and non-branded search impact SERP
