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Author: news

google 

It can take hours to weeks for new content to be indexed, says Google

news

Quality is one of the more important aspects of getting Google to index and rank your pages quickly. John Mueller, a Google search relations representative, posted a new video in the AskGooglebot series answering the question: how long does SEO take for new pages? The answer started off with the classic John Mueller response of “it depends,” but he dug deeper into a more precise answer. How long does it take. It can take “several hours to several weeks” for Google to index new content or updated content, John Mueller said.…

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Social 

Twitter Adds Support for Security Keys for 2FA

news

Twitter has added support for security keys to support two-factor authentication (2FA). 2FA is widely considered to be an important step in securing accounts and information. With 2FA enabled, a user does not gain immediate access to their account when they log in using their username and password. Instead, they are required to take an additional step, such as confirming the login via their phone or other device, providing a fingerprint or using a security key. A security key has some distinct advantages over other forms of 2FA, as Twitter…

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SEO 

What the development of visual search will mean for SEO

news

Columnist Kristopher Jones talks visual search — its current state, its implications for the future and strategies for SEOs looking to capitalize on this evolving technology. The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter consumer habits and purchasing decisions. In a world driven by instant gratification, visual search can open the door toward “snap and surf” purchasing, streamlining the search interface. This provides a promising outlook for e-commerce stores that…

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SEM 

How to conjure big PPC profits with a few hundred dollars

news

Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost. Many PPC marketers are frustrated. Why? Because they feel like AdWords is no longer an option. Over the past few years, CPCs have increased by 3X in some verticals — that’s even with a Quality Score of 9 or 10. According to WordStream data, the average cost per click in AdWords across all industries is $2.32 on the search…

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Marketing 

Starlink Targeting September for Global Coverage

news

SpaceX is planning on providing global internet coverage by September, via its Starlink satellite constellation. Starlink is a satellite constellation in low-Earth orbit, providing faster speeds and better latency than traditional satellite internet. The service has been rolling out in various markets as SpaceX has continued to launch its satellites into orbit. The company is now targeting September as the point when it will have global coverage, according to Reuters. “We’ve successfully deployed 1,800 or so satellites and once all those satellites reach their operational orbit, we will have continuous global…

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Latest News 

iPad Pro Models With Larger Screens May Be Coming

news

Apple is working on an all-new iPad Pro design with an even larger screen, if reports are to be believed. The largest iPad Pro has been the 12.9-inch model since its introduction in 2015. The screen size puts it roughly on par with the MacBook Air and the 13-inch MacBook Pro. According to Bloomberg’s Mark Gurman (via AppleInsider), Apple is ready to expand the iPad Pro even more, with engineers working on a design that’s even larger. Users hoping to see it in the 2022 refresh will be disappointed, however, as the new…

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Bing 

Bing rebrands as Microsoft Bing, expands Give with Bing

news

The rebrand includes new logos, and Give with Bing is now available in seven markets. Microsoft has rebranded Bing, the company announced Monday, to incorporate the parent name. The now-dubbed “Microsoft Bing” also has a new logo. The company also announced an expansion of Give with Bing, an extension of Microsoft Rewards that lets users donate their points to a nonprofit organization of their choice, alongside the rebrand. The rebrand. The new logo can be seen in Bing’s favicon, but does not appear on Bing.com or in the search results. Instead, a four-panel Microsoft…

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google 

Google pushes back plan to block third-party cookies until 2023

news

“More time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director at Chrome. Google has moved back its timeline to block third-party cookies in Chrome, according to an announcement this morning. “While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director with Chrome. The delay will allow the web community to convene and further discussions on the topic, allow regulators to understand and provide input, and for advertisers to adjust…

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SEO 

Searchmetrics wins important victory in patent infringement lawsuit

news

Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics. An important ruling was issued last Friday in the four-year-old patent infringement lawsuit that SEO platform BrightEdge filed against competitor Searchmetrics. The California federal court judge sided with defendant Searchmetrics, ending a long and expensive court battle. At issue in the federal case were five patents Brightedge claimed were being infringed upon by competitive SEO platform Searchmetrics. Searchmetrics successfully argued that the patents owned by Brightedge were both abstract and broad and thus did not offer an “inventive concept”…

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SEM 

Google says bots are the main target of Keyword Planner changes; a lot of questions remain

news

Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts. When Google announced last week it was limiting access to Keyword Planner data, it raised more questions than it answered. Will new advertisers be able to get detailed Keyword Planner data before setting up and launching campaigns? As a refresher, the notice from last week (bolding added): Advertisers with lower monthly spend may see a limited data view in the Keyword Planner. For example, you may see values such as 0, 1-100, 100-1K, 1K-10K, 10K-100K, 100K-1M, 1M+ in the…

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