news, Author at Latest News, Headlines at Peter Zmijewski

APAC Region Accounts for 60% of Mobile Gaming Revenue

June 21, 2021 news

According to new research, the APAC (Asia-Pacific) region accounted for the lion’s share of the mobile gaming market, coming in at 60%. It’s not uncommon for many games to debut in China or other APAC countries, much to the disappointment of US and European games. According to research from GlobalData, however, companies are just following the money. GlobalData’s study found that China alone accounted for 35% of mobile gaming revenue. The US came in second with 20%. Combining the rest of the APAC region with China, however, accounted for a…

Marketing

Apple TV+ Trial Will Go to Three Months July 1

June 18, 2021 news

Apple is shortening the length of the Apple TV+ free trial, from a full year to three months, effective July 1. Apple TV+ is the company’s premium TV streaming service, with a focus on original programming. It recently passed 40 million users, and boasts a number of hit shows and movies, including Ted Lasso, The Morning Show, Mythic Quest and Tom Hanks’ Greyhound. Until now, Apple has included a free year subscription with the purchase of a new Mac or iOS device, as well as a new Apple TV. The year-long, complimentary subscription was a way for…

Bing

Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business”

June 17, 2021 news

Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked about investor and analyst suggestions that Xbox and Bing be spun out or sold. Gates deferred to newly minted CEO Satya Nadella but said that he would support an Xbox spin-off if that was the decision. He was more […] Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked about investor and analyst suggestions that Xbox and Bing be spun out or sold. Gates deferred to newly minted…

google

Google page experience update now slowly rolling out

June 16, 2021 news

Top stories will stop using AMP as an eligibility factor starting Thursday. Google is now rolling out the page experience update, Google said the rollout is happening very slowly and will take place through the end of August 2021. The announcement. Google said on Twitter “the page experience update is now slowly rolling out (Top Stories will begin using this new signal by Thursday). It will be complete by the end of August 2021.” Top stories. Starting Thursday, June 17, Google will start using the page experience signals for eligibility into the top stories carousel…

SEO

How to use brand mentions for SEO, or the linkless future of link building

June 14, 2021 news

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […] Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank…

SEM

The SEM automation primer

June 12, 2021 news

Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for. To varying degrees, my last few posts have flirted with the use of technology in search engine marketing. These posts have resulted in a few great questions regarding tools I’d use, or how to get started with this or that. There was recently a #ppcchat dedicated solely to the role of automation in this field, so I decided it would be a good time to provide a bit of a…

Ohio AG Sues to Declare Google a Public Utility

June 11, 2021 news

Ohio Attorney General Dave Yost has filed a lawsuit trying to have Google declared a public utility. Google is facing increased scrutiny on multiple fronts, with some critics saying the company should be categorized as a public utility. Such a move would subject Google to more regulation, much like a gas or electric company. Supporters of the move say the company’s monopoly in search justifies the classification and increased regulation. Ohio AG Yost is one such critic, and is now suing to force a reclassification of Google. “Google uses its…

CDN Glitch Leads to Massive Internet Outages

June 11, 2021 news

A glitch at Fastly, a popular CDN, led to outages for some of the internet’s biggest sites Tuesday morning. CDNs, or content delivery networks, are distributed networks of servers designed to help websites and web apps manage their user load and remain responsive. Fastly is a popular CDN option that helps power some of the biggest websites on the net. Early Tuesday, a glitch at Fastly led to outages at the BBC, CNN, Financial Times, The New York Times, Reddit, Spotify, GitHub, Twitch, Stack Overflow, Hulu, HBO Max, Quora, PayPal,…

Marketing

FTC Sues Frontier Over Misleading Internet Speed Claims

June 10, 2021 news

The Federal Trade Commission (FTC) has sued Frontier Communications, accusing the company of lying about its internet speeds. Internet speeds have become more important than ever, as unprecedented numbers of individuals have worked from home during the pandemic. The US already lags behind other developed countries, in terms of high-speed broadband, and the Biden administration has made broadband improvement a major part of its agenda. Given the current climate, it’s not surprising Frontier is under scrutiny. The FTC has filed a lawsuit, joined by Arizona, Indiana, Michigan, North Carolina, and…