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Marketing 

Peter Thiel Invests In Free Speech Video Platform Rumble

news

Rumble received a big boost today in its effort to capitalize on the censorship of the political right by YouTube, Facebook, and Twitter. Well-known Paypal co-founder and libertarian Peter Thiel along with J.D. Vance have invested in the platform in an effort to support its growth. “We couldn’t be more excited to welcome aboard investors that are aligned with our long-term vision. This investment is evidence that the market really desires competition and freedom of choice. These funds will help us launch our new cloud services, enhance our video platform,…

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Bing 

Bing Celebrates Its 5th Birthday With A Walk Down Memory Lane & Extra Search Reward Credits

news

To celebrate its 5th birthday today, Bing has posted a retrospective of the last five years and is offering Bing Reward credit perks for any users who search on the site between now and June 9. Going all the way back to 2009, Microsoft’s search engine outlined its initial goals of leveraging semantic search. Bing […] To celebrate its 5th birthday today, Bing has posted a retrospective of the last five years and is offering Bing Reward credit perks for any users who search on the site between now and June 9. Going all…

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google 

Google video structured data with Clip markup and Seek markup

news

Here are some new methods to make your videos stand out in Google Search. At Google I/O, John Mueller, Google Search Advocate, spoke about new video structured data that you can use to help your videos gain more visibility in Google Search. The new structured data is called Clip markup and Seek markup and they work to help Google create key moment video clips in Google Search. The announcement. About 9 minutes into John Mueller’s I/O talk about What’s new in Search – he talked about these new markup options to enhance your videos in…

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Social 

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers

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LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform. LinkedIn has introduced on-demand video courses that aim to teach advertisers how to use LinkedIn ad tools. The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. The move comes as many advertisers differ on their opinions of LinkedIn ads’ effectiveness, saying success is often achievable for niche industries. Why we care. For businesses looking to advertise on LinkedIn, the platform has…

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SEO 

Getting results from your website means asking the right questions

news

Contributor Dianna Huff explains that blending website data, smart online and proven offline marketing tricks of the trade will generate new leads and sales inquiries for small businesses. After my agency completely overhauled a small manufacturer’s website, the owner of the company emailed to ask these questions: “I know a lot has changed recently regarding keywords and search engine optimization, so how do we improve our website results? How do we get the most out of Google Analytics?” These are great questions — but they need to be phrased a…

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Latest News 

President Biden Signs Executive Order on Cybersecurity

news

President Biden has signed an executive order aimed at improving US cybersecurity in the wake of major attacks. The last few months have seen multiple high-profile, crippling cybersecurity attacks on US agencies and businesses. SolarWindsimpacted private and public organizations alike, with the full extentstill under investigation. Most recently, Colonial Pipeline was hit with a crippling ransomware attack, severely impacting fuel prices all along the East Coast. The threat is exacerbated by hacker groups that are state-sponsored, giving them access to the funds and technology needed to wreak havoc. In response, President Biden…

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SEM 

Bidding on the competition: Is it really worth it?

news

Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run. These days, bidding on your competitors’ branded terms has become a common practice for paid search advertisers. To be honest, the logic behind this trend seems sound. After all, if someone is typing in a competitor’s business name, they are interested in what your competitor has to offer… which means they are probably interested in what you have to offer. Plus, anyone who is searching for your competition is probably…

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Marketing 

President Biden Signs Executive Order on Cybersecurity

news

President Biden has signed an executive order aimed at improving US cybersecurity in the wake of major attacks. The last few months have seen multiple high-profile, crippling cybersecurity attacks on US agencies and businesses. SolarWindsimpacted private and public organizations alike, with the full extentstill under investigation. Most recently, Colonial Pipeline was hit with a crippling ransomware attack, severely impacting fuel prices all along the East Coast. The threat is exacerbated by hacker groups that are state-sponsored, giving them access to the funds and technology needed to wreak havoc. In response, President Biden…

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Bing 

Microsoft’s Catapult Project To Power A Bing Data Center Next Year [Updated]

news

After a successful test, Microsoft says it will expand its Catapult server project to all Bing servers in one of its datacenters in 2015. Microsoft told a microprocessor conference Tuesday about the results from its early testing. The PC World article gets into fairly technical details about the Catapult boards and their use of “field-programmable […] After a successful test, Microsoft says it will expand its Catapult server project to all Bing servers in one of its datacenters in 2015. Microsoft told a microprocessor conference Tuesday about the results from its early…

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google 

Google Ads to roll out dynamic exclusion lists in coming weeks

news

Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser’s time and attention ongoing. Brand safety has been top of mind for many companies over the past year, and Google’s new dynamic exclusion lists help advertisers avoid showing ads near content they wish to avoid. “Once advertisers upload a dynamic exclusion list to their Google Ads account, they can schedule automatic updates as new web pages or domains are added, ensuring that their exclusion lists remain effective and…

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