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Author: news

Social 

Twitter Uses Prompts to Encourage Nicer Tweeting

news

Twitter is rolling out a feature that prompts user to be more considerate, with iOS and Android English-speaking accounts first to see it. One of the biggest challenges social media grapples with is discouraging bullying, vitriol and hateful content. Since the early days, social media has struggled with the best way to moderate such content, while still encouraging open, free-flowing discussion. Twitter believes it has found a solution, using prompts to warn people of potentially harmful content, and give them the opportunity to change it before posting. Based on feedback and…

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Social 

Facebook: You’ve No Right To Export Email Addresses (Unless It’s To Yahoo & Microsoft)

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The Google-Facebook wars have heated up this past week over the ability for people to swap contacts between the services. In the latest round, a Facebook engineer says people have no right to export the email addresses of their contacts. Unless, of course, you’re exporting to Yahoo and Microsoft. I’ve been watching the events unfold […] The Google-Facebook wars have heated up this past week over the ability for people to swap contacts between the services. In the latest round, a Facebook engineer says people have no right to export the…

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SEO 

Your eleventh-hour SEO intel on Google’s Core Web Vital metrics

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With page experience a definite search ranking signal moving forward, improving web performance and optimizing rich media becomes even more important to business success. If you ventured onto the web in the 1990s, you were inundated with content, left to your own methods of finding relevant information — until Google, that is. Back then, the now go-to search engine “began building algorithms that scored the content it was indexing against specific criteria,” and decades later, those criteria are still evolving. Google is a dominant voice in search and has a unique understanding…

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SEM 

How should your ad budget impact campaign building?

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Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation. Everyone running a PPC account typically has a budgeting question they are trying to figure out. For those with a tighter ad budget, the question becomes, “How do I get the most leads for this limited amount of spend I have?” Larger accounts run into their own problems; finding points of diminishing returns and making small gains in efficiency while maintaining…

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Latest News 

Toyota Acquiring Lyft’s Self-Driving Division

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Lyft has announced Toyota subsidiary Woven Planet is acquiring its self-driving division, Level 5. Autonomous driving is widely considered to be the next major evolution of the auto industry. Unfortunately, autonomous driving has been a difficult technology to crack for companies of all sizes. Tesla recently was called out by Consumer Reports for self-driving tech that’s easily fooled. Meanwhile, Level 5 was launched in 2017, with the goal being to have a majority of rides happen in self-driving vehicles by 2021. Instead, Lyft is now selling off its self-driving division after failing…

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Marketing 

FCC Announces Start Date for Emergency Broadband Program

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The Federal Communications Commission (FCC) has announced the start date of its emergency broadband program. The FCC proposed emergency broadband measures to help low-income families have reliable internet access. The global pandemic has shone a spotlight on the need for high-speed access, although the cost associated with it can be a challenge. To combat this problem, Congress authorized the creation of a $3.2 billion initiative in 2020. The program will provide up to $50 for low-income households, and up to $75 for those on Tribal lands. The FCC has announced the program…

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Bing 

Bing Testing More Updates To Its Search Results Page

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After this week’s story on possible changes coming to Bing’s navigation bar, it appears the site is also testing how search results are displayed. Along with repositioning its navigation bar, All Google reports Bing is experimenting with Google-like search cards for its results. Here’s a screen shot of what Bing’s new search page interface would […] After this week’s story on possible changes coming to Bing’s navigation bar, it appears the site is also testing how search results are displayed. Along with repositioning its navigation bar, All Google reports Bing is experimenting with…

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google 

Google lets you report an indexing issue

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US users can now communicate to Google if you have indexing issues that you cannot figure out. Google has added a new feature to report an indexing issue directly to their search team. You can access this feature in the footer of URL inspection help document and indexing coverage report document. Google is “currently piloting this in the US only and it should be fully available to all in the US within a week or less,” the company said. Report an indexing issue. The feature is designed for those who need further…

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Social 

Yelp Targets Foursquare, Facebook With Check-In Offers

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Yelp continues to play catch-up with some of its competition in the local search landscape. The company’s latest move is the announcement of “Check-in Offers.” If you’re familiar with the premise behind Foursquare’s business users rewarding “mayors” and others who check-in to local businesses, you’ll be familiar with Yelp’s product. The idea is the same: […] If you’re familiar with the premise behind Foursquare’s business users rewarding “mayors” and others who check-in to local businesses, you’ll be familiar with Yelp’s product. The idea is the same: Local businesses using Yelp’s…

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SEO 

Want to target position 0? Here’s what you need to make that happen

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Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets. We’ve been using Siri as an integrated personal assistant since the iPhone 4S launched in October 2011, so voice search isn’t exactly new. But the interest in how it provides answers has become a new hot topic. We know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search results. Both Bing and…

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