news, Author at Latest News, Headlines at Peter Zmijewski

Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3

April 28, 2021 news

Still, mobile spend increased significantly year over year, and Google product listing ads continue to drive growth. Overall, spend growth on paid search dipped in Q3 to 14 percent year over year, down from 15 percent growth seen the previous quarter, according to Merkle’s Q3 Digital Marketing Report, issued this week. Merkle says the slowdown was expected when comparing to the period last year, when Google significantly increased the number of ads displaying on mobile search results. Click volume growth slowed in Q3 to 20 percent year over year. Click growth has…

Toyota Acquiring Lyft’s Self-Driving Division

April 27, 2021 news

Lyft has announced Toyota subsidiary Woven Planet is acquiring its self-driving division, Level 5. Autonomous driving is widely considered to be the next major evolution of the auto industry. Unfortunately, autonomous driving has been a difficult technology to crack for companies of all sizes. Tesla recently was called out by Consumer Reports for self-driving tech that’s easily fooled. Meanwhile, Level 5 was launched in 2017, with the goal being to have a majority of rides happen in self-driving vehicles by 2021. Instead, Lyft is now selling off its self-driving division after failing…

Marketing

Spotify to Introduce Podcast Subscriptions With No Podcaster Cut

April 26, 2021 news

Spotify is ramping up its competition with Apple, with plans to introduce podcast subscriptions with no cut taken from the podcaster. Apple announced some major changes to Podcasts at its Spring Loaded event. One of the biggest was paid subscriptions that would give individuals the ability to unlock ad-free listening, gain early access to new episodes and support their favorite podcasts. Podcasters pay $19.99 a year to enable subscriptions, followed by 30% of any subscription revenue to Apple for the first year. The cut drops to 15% after the first year.…

Bing

Bing revamps Site Explorer in new Bing Webmaster Tools

April 24, 2021 news

This tool gives SEOs information on how Microsoft Bing does just that and then gives you more data on clicks, impressions, links, errors, warnings, indexing issues and much more. Microsoft Bing has announced the re-launch of Bing Site Explorer. Don’t be fooled, Bing Site Explorer is a complete revamp from the old version. Bing did not simply migrate the feature from the old version of Bing Webmaster Tools to the new version of Bing Webmaster Tools. Fabrice Canel from Microsoft told us, “This is a complete new experience, cleaner and far easier to use…

google

Google product reviews update is done rolling out

April 23, 2021 news

Google did say while it is fully rolled out, the caveat is there may be “some edge case lingering.” Google has now completed rolling out the product reviews update that first began rolling out two weeks ago today, Danny Sullivan of Google told Search Engine Land. “Caveat is with any update, you can still sometimes have some edge case lingering,” Sullivan explained. “But effectively done,” he said when it comes to the rollout of this new Google search ranking algorithm. The confirmation. Here is the tweet from Danny Sullivan when I asked him…

SEO

SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief

April 21, 2021 news

And why you should use social media as a key component of your negotiation research Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and yesterday was anything but a slow news day in search. If your team or business was scrambling to fix any core web vitals issues before the May rollout, Google…

Bing

Bing Teams Up With CNN To Let Viewers Give “Real-Time” Feedback On 2014 Election Coverage

April 19, 2021 news

Bing is upping its political game, announcing today a partnership with CNN where users can give “real-time feedback” on CNN’s political coverage via Bing Pulse. According to the announcement, viewers will be able to vote on CNN broadcasts during the 2014 US elections, and all the way through the 2016 Presidential elections. While Bing Pulse […] Bing is upping its political game, announcing today a partnership with CNN where users can give “real-time feedback” on CNN’s political coverage via Bing Pulse. According to the announcement, viewers will be able to vote on…

New York Times Tech Workers Unionize

April 17, 2021 news

Tech workers at The New York Times have formed a union, part of an ongoing trend within the tech industry. Once nearly devoid of unions, the tech industry has seen growing support for unionization. Kickstarter employees unionized in early 2020, and Alphabet/Google employees unionized at the beginning of 2021. According to Katie Robertson, writing for the Times (of course): The group, a majority of which signed cards in support of the effort, of more than 650 employees includes software engineers, designers, data analysts and product managers. It will be represented by the NewsGuild of New York. NewsGuild membership already includes…

Marketing

Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief

April 15, 2021 news

Plus, how inclusion leads to diversity in marketing Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here we go again, I’m sure you’ve seen the latest legal news surrounding Google’s antitrust cases (if you haven’t, check out the details below). We asked marketers for their reactions, and a common thread through this…