news, Author at Latest News, Headlines at Peter Zmijewski

Apple IDFA consent: Roughly 60% of consumers open to allowing tracking

September 14, 2020 news

With the right incentives, iOS users might be willing to share data. Apple delayed one of iOS 14’s most controversial new privacy features: consumer opt-in permission to track. The rule requires apps to get consent from users to access the device’s Identifier for Advertisers (IDFA) and transmit data to third parties. Publishers bracing for impact, sigh with relief — for now The announcement of Apple’s quasi-deprecation of IDFA came during the company’s developer conference earlier this year. It immediately set off alarms among mobile marketers. Facebook said the change could…

Bing

Bing Rolls Out Red Carpet For The Oscars With Its “Academy Awards Experience”

September 12, 2020 news

Bing’s Guide to the Academy Awards delivers Oscar-related content, including past winners, red carpet fashions and memorable show moments. With just under two weeks to go until the Oscars, Bing has launched its Academy Awards experience. “As the most-searched awards show among Bing users, we know many of you are on the hunt for the list of nominees, red carpet fashion, top trending moments, winners and more,” says Bing. A search for “Academy Awards” delivers the following “Bing Academy Awards Guide” with tabs that link to searches for “Past Highlights,”…

google

Google now uses BERT to match stories with fact checks

September 11, 2020 news

Google has made numerous changes to auto-complete, News, fact-checking, knowledge panels, breaking news detection and more. Google announced and summarized a lot of the changes and updates the company made to Google Search over the past year. This announcement covers changes to Google Search, Google News, autocomplete, fact checking, through BERT and language processing. At a high level, Google is aiming to provide search results that are not just as relevant as possible, but also as reliable as possible. And in some cases, like in the YMYL, your money your…

SEO

Next on Live with Search Engine Land: The SEO gender gap and how to close it

September 9, 2020 news

Join us Friday for a discussion on the impact of gender imbalance and how agencies, in-house teams and consultants can help affect change. On Friday, September 11, join us for a discussion on the gender gap in SEO. We will talk about new research, experiences of women in SEO and solutions for improving female representation and pay equity in the search industry. Our panelists will include: Nicole DeLeon, Founder and Lead Strategist of North Star Inbound. Aleyda Solis, International SEO Consultant & Founder at Orainti. Amanda Jordan, Director, Local Search,…

SEM

What’s different about digital marketing in the cannabis industry?

September 8, 2020 news

Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill battle when it comes to search engine optimization (SEO), pay-per-click (PPC) and marketing. There are no AdWords or Facebook advertising programs available and no current opportunities to advertise a cannabis company among any of the larger advertising platforms. This seems unlikely…

T-Mobile Adds Mid-Band 5G In Over 80 Cities; Verizon Calls ‘Foul’

September 7, 2020 news

T-Mobile has rolled out high-speed, mid-band 5G in over 80 cities as it continues to utilize the spectrum it acquired with Sprint. Mid-band 5G is widely considered to be the sweet spot for 5G spectrum. It provides faster performance than T-Mobile’s low-band nationwide 5G network, reaching speeds up to 1 Gbps. At the same time, it offers better range and penetration than high-band 5G, which requires repeaters and base stations every couple of hundred meters. One of the driving factors in T-Mobile’s acquisition of Sprint was the wealth of mid-band,…

Marketing

Next on MarTech Live: A look at agile marketing

September 5, 2020 news

A look at agile marketing from the ground up, including tips on adopting an agile strategy. On Wednesday, September 9 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live Kim Davis will be talking with experts in agile marketing about how agile is different from traditional marketing and how to get started with agile if you haven’t done so already. Kim’s guests will include: Stacey Ackerman, agile coach and founder of Agilify John Cass, digital strategist and host of the Deep Dive into Agile Marketing Podcast We’ll start…

Bing

Bing’s “Search Wave” Showcases Search Volume For 2016 Presidential Candidates

September 4, 2020 news

In preparation for tomorrow’s Super Tuesday primaries, Bing rolled out a new tool that determines the top-searched candidates. Bing is gearing up for tomorrow’s Super Tuesday state primaries with the launch of its new “Search Wave” feature, a search tool that showcases search volume for each of this year’s presidential candidates. Building on the Bing Elections that rolled out in December of last year, Bing says the new election feature provides a “window into public search interest for each candidate.” The new feature offers at-a-glance candidate search numbers overall, as…

google

Google Ads to limit Search Terms reporting, citing privacy

September 3, 2020 news

The impact will depend on what “significant” means, but advertisers are likely to lose visibility into at least some of the queries they pay for. Google has begun alerting advertisers that it will soon stop showing search queries that triggered their ads when there is not “significant” data. “We are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your report going forward,” the notice says. Hey @GoogleAds, what’s this about? So…