You are here

Author: news

Social 

How Serious Is Facebook About Search?

news

An article in BusinessWeek suggests that Facebook is planning a deeper push into search. Will that be limited to improving search for the site — or will it be something more comprehensive? It’s clear that Facebook needs better internal search. Right now the search function at the top of the page is not very useful. […] An article in BusinessWeek suggests that Facebook is planning a deeper push into search. Will that be limited to improving search for the site — or will it be something more comprehensive? It’s clear…

Read More
SEO 

Video: Search veteran Kevin Lee on why digital PR is key for SEO

news

Some call it barnacle SEO and it differs from online reputation management. Last week, I published the last vlog interview I conducted before the lockdown in New York. This week, I have part one of the first one I conducted after New York opened up again. I was lucky enough for Kevin Lee, who helped cultivate the search industry in so many ways, to come out to my house and do an interview in a socially-distant manner. Kevin Lee is the CEO is the Executive Chairman and Founder of full-service…

Read More
SEM 

How to make Search the driving force in this ‘new normal’

news

Learn why search continues to hold MVP status and how to use it to inform your broader marketing strategy into 2021. As marketers adapt to meet shifting consumer behaviors and new market demands, search plays a critical role in digital marketing strategies. Paid search advertising has always been a stalwart of performance in economic downturns. Brands that invest efficiently in search during challenging times are positioned better to increase market share, expand into new categories and enter new markets. Search Engine Land’s Editor in Chief, Ginny Marvin, and Adthena’s VP…

Read More
Latest News 

Twitter is going to be like Blockbuster Video – Joe Rogan

news

Superstar podcaster Joe Rogan predicts that Twitter eventually will become a distant memory and go the way of Blockbuster Video: Why are you spending so much time complaining about other people all day? I’ll tell you why, because you’re not healthy, That’s right, you’re not doing smart things. If I look at your Twitter timeline and I’m seeing tweets 12 hours a day―you’re a crazy person. You might not realize you’re a crazy person. I think Twitter is going to be like Blockbuster Video. We’re going to look back and say―remember when we used to…

Read More
Marketing 

Report: Insights-led engagement for the mobile-first consumer

news

Brands are adopting tools that offer richer consumer behavior insights and engage them with personalized messages across mobile, email and the web. The mobile-first consumer is different. They are tech-savvy and are aware that brands collect a ton of data about their tastes, preferences, likes, and more. They expect marketers to use these insights and then engage them with personalized and relevant communication across channels. The challenge for marketers. Unfortunately, marketing and product teams often struggle to meet these expectations. A typical marketing department is usually stuck with a complicated network…

Read More
Bing 

A deeper dive into more of the Bing Search ranking factors

news

Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch. In our ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new webmaster guidelines, I sat down with Bing to talk to them about some of those factors. This is from our interview with Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land about What SEOs need to know about Bing Webmaster Guidelines. We already dug into the fact that Bing uses user engagement metrics in…

Read More
google 

To beat Amazon, Google needs to be more than the ‘Bing of e-commerce’

news

The elements are there, now all Google needs is near flawless execution. Cloistered consumers emerging from their homes over the next couple of months are likely to find a retail landscape forever changed, with fewer department stores and more e-commerce. Roughly 90% of consumers have changed their shopping behavior since COVID-19 kicked-in and the shift to e-commerce is widely expected to outlast the immediate crisis. Amazon will likely become even more powerful than it is today, although not without increased antitrust scrutiny. By contrast, many smaller online merchants have not…

Read More
Social 

Foursquare Responds To Facebook Nearby By Tapping Facebook’s Friend Graph

news

Foursquare has made a quick response to Monday’s announcement of Facebook Nearby, with its own announcement today that Foursquare Explore is cranking up its personalization. The irony? It’s going to use Foursquare activity from a user’s Facebook friends to improve the recommendations in Explore. Think of it as Foursquare judo: It’s using Facebook data to […] Foursquare has made a quick response to Monday’s announcement of Facebook Nearby, with its own announcement today that Foursquare Explore is cranking up its personalization. The irony? It’s going to use Foursquare activity from…

Read More
SEO 

SEOs talk pivoting and planning for a future after COVID-19

news

Hear what these veteran SEOs are doing to help clients adapt to business during and after the pandemic. “If there is no interest whatsoever in your vertical, the best you can do is look inside and try to reorganize your company and help your customers in the best way you can,” said Pedro Dias, managing partner at apis3 and former Google search quality analyst, addressing what brands and agencies should prioritize in light of the ongoing coronavirus crisis. With demand declining for a huge range of goods and services due…

Read More
SEM 

How to Boost Your Google Ads ROI with Call Tracking & Conversational Analytics

news

Join us on Thursday, August 27th and learn how to optimize and automate your bidding strategies and maximize your paid media budget. The needs of your customers and their buying behavior are changing more rapidly than ever. Optimizing your paid media campaigns is no longer part of quarterly planning—now it takes unprecedented agility and adaptation to keep up with the needs of your customers and grow your marketing ROI. If your customers start their search online and frequently call your business to complete their transactions, you have a wealth of…

Read More