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Social 

Facebook’s Zuckerberg Not Happy With TikTok Ban

news

Facebook CEO Mark Zuckerberg has expressed his concerns about an upcoming ban of social media app TikTok. TikTok has become widely popular around the world, and has been the big winner among social media platforms during the pandemic. Some might think a TikTok ban would be in Facebook’s best interest, but that isn’t how Zuckerberg sees it. According to BuzzFeed News, Zuckerberg said: “A lot of people are out there saying that this helps Facebook and my reaction to that is only in the most narrow sense. Yes, they are a competitor this year,…

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google 

Google will now notify GMB account owners by email when local listings suspended

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Seen as a major step forward, the notice still won’t explain the reason for a Google My Business account suspension. Based on a new European law that just went into effect, Google will begin notifying businesses, globally, of local listings suspensions. Historically, businesses found out their listings were suspended when they signed into their Google My Business (GMB) accounts or noticed a change in call volume, web traffic or conversions. “Every day a listing is down, opportunity and revenue are lost,” says Ben Fisher, a Google My Business specialist and co-founder…

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SEO 

How to get a Knowledge Panel for your brand, even without Wikipedia

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Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing. Visibility in the search results can determine whether users click through to your site or visit a competitor. Earning a Knowledge Panel is one way to tip the odds in your favor and claim as much search result real estate as Google’s willing to give. Knowledge Panels can also familiarize searchers with your organization and point them to resources they may be looking for, such as your customer service number, social…

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SEM 

5 tips for starting international PPC

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Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance. Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting. Don’t rush into setting up international campaigns until you’ve thought out budgeting, channel allocation, account structure, localization, and unique regional concerns. In this article, I’ll expand on each of these points to help you…

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Latest News 

US Warns Brazil Over Looming Huawei Decision

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US officials are not letting up on their campaign to isolate Huawei, as they are now threatening Brazil with “consequences” if the country chooses Huawei. The US has been engaging in a campaign to isolate and contain Huawei, a firm believed to represent a security threat. While all Chinese firms are required to cooperate with the government, Huawei is seen as having unusually strong ties to Beijing and Chinese intelligence. As a result, US officials believe the company could serve as a means for Beijing to spy on governments and…

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Social 

Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

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Advertisers can now opt to extend the LDU transition period to October. On July 1, Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance. When Limited Data Use (LDU) is enabled, Facebook restricts the way data from users detected to be from California can be stored and processed. The feature is already having a dramatic impact on advertisers. CCPA gives California residents the right to know how their data is being used, what categories of data are being collected and sold…

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Marketing 

How are marketers improving remote team communication?

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With the pandemic forcing people to work remotely, managers and employees have had to adjust what good communication looks like to keep projects moving forward, generate ideas, keep stakeholders happy — and boost team morale. Communication skills have always been important for marketers and they only get more important the further you are in your career. Being a “good communicator” takes on different shapes depending on whether you’re communicating within your own team, cross-functionally or with clients, executives or other stakeholders. Remote adds another dimension. “It’s been pretty eye-opening,” Mike…

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Bing 

Looking for Black Friday deals? Bing flyer ads showcase retailers’ Black Friday circulars

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Ads link to Black Friday circulars from major retail chains. Bing has reprised its Black Friday flyer ads this year, though this time with a different take. Last year’s flyer ads displayed on searches for some retailers and linked to flyers hosted by Flipp. In the 2016 version, the flyer ads appear in a carousel on desktop searches for general Black Friday-related terms. The individual ads featured in the carousel each link to the Black Friday landing page on the respective retailers’ websites. Here is an example of a flyer ad…

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google 

How 9 major Google My Business updates in 2020 can help you rebound

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A long road of recovery awaits but the good news is that your customers are paying attention to your GMBs so capitalize on that to help your business make it to the other side. So long as the COVID-19 pandemic remains in our lives, brick-and-mortar businesses will experience a roller coaster of re-openings, temporary closures, victories and setbacks. Along the way, it’s clear that they’ll need to monitor their Google My Business (GMB) listings closely to protect their reputations. In recent months, we’ve seen Google launch several features designed to…

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Social 

Facebook Tests Searching By Keyword In Mobile Apps

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Eventually Facebook will bring Graph Search to mobile devices. At least Mark Zuckerberg says so. In January, he said it would be coming “pretty soon”. Facebook is staying quiet about any timetable, but now and then tests leak into public. In June, it was a test for mobile web users. This week, it’s a test […] Eventually Facebook will bring Graph Search to mobile devices. At least Mark Zuckerberg says so. In January, he said it would be coming “pretty soon”. Facebook is staying quiet about any timetable, but now and…

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