news, Author at Latest News, Headlines at Peter Zmijewski

Guide to Core Web Vitals for SEOs and Developers

July 23, 2020 news

What you need to know about Google’s latest set of key user experience metrics for Web Developers. Core Web Vitals, or just Web Vitals, are a new set of performance metrics that help highlight aspects of web page development that affect User Experience (UX): page loading, interactivity, and visual stability. Google is set to make Core Web Vitals ranking factors as part of the Page Experience Update some time in 2021. These metrics center on when certain events complete, including what is interactive or visually affected as these events take place, while…

SEM

Keyword research strategies in a close-variant world

July 22, 2020 news

Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world. Google once again has disrupted the search marketing community by announcing exact match close variants will now include same-meaning variations. As a result, marketers putting all their chips into exact match keywords will have to shift their bidding, structure and keyword strategies to avoid wasted spend. The writing has been on the wall since 2014, and while the motive and benefactors are debated, the…

Windows 10X Single-Screen In 2021, Dual-Screen In 2022

July 21, 2020 news

Windows users excited about the upcoming Windows 10X will have to wait until the sprint of 2021 for a single-screen rollout, with dual-screen support debuting a year later. Windows 10X is the latest update to Windows that ditches legacy code, focuses on a simpler interface, modular design and is built to support multi-screen devices. As the pandemic has taken its toll, however, Microsoft diverted resources to more pressing issues, delaying the Windows 10X release. According to ZDNet’s Mary Jo Foley, Microsoft’s plans are beginning to take shape. “I’m hearing Microsoft’s latest plan calls for…

Marketing

Airbnb CEO: Travel As We Knew It Is Over

July 20, 2020 news

“One trend that is going to happen is that travel as we knew it is over,” says Airbnb CEO Brian Chesky. “It doesn’t mean travel is over, just the travel we knew is over… and it’s never coming back. It’s just not. Not surprising, we’ve spent twelve years building Airbnb’s business and lost almost all of it in a matter of four to six weeks.” Brian Chesky, CEO of Airbnb, discusses how COVID has wreaked havoc on the travel industry and Airbnb and how it has literally changed travel as we…

Bing

A bigger Bing for your buck

July 17, 2020 news

Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads — formerly known as Microsoft’s MSN adCenter — has now been around for more than a decade and boasts some pretty impressive stats in its own right. Consider that […] Bing Ads doesn’t get the credit it deserves. While it’s true that Bing was slower to the paid ad game than Google and Yahoo, Bing Ads — formerly known as Microsoft’s MSN adCenter —…

google

Google opens image extension beta, adds countdowns to responsive search ads

July 16, 2020 news

RSAs are getting more features and functionality. In May, Google announced it would sunset gallery ads and move forward with image extensions . On Wednesday, the company officially launched an image beta. It has also added dynamic countdown functionality to responsive search ads. Image extensions in Search ads When enabled and activated on an ad impression, image extensions show a single right-justified image alongside your text ad. The beta is open for both responsive search ads (RSA) and expanded search ads (ETA), Image extension displays with a Hugo Boss ad.…

SEO

When AMP and other Google initiatives go to the grave, are your SEO efforts going with it? [Video]

July 14, 2020 news

Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue. Google’s accelerated mobile pages (AMP) framework has been the gatekeeper to its Top Stories carousel, a search result feature that provides increased visibility for publishers whose content appears in it. Now that the company has announced plans to lift the AMP restriction on Top Stories, the framework’s future is in question, with some SEOs pointing out that Google has a history of introducing…

SEM

Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ

July 13, 2020 news

Christi Olson is the head of Evangelism for Search and Advertising at Microsoft. I had the privilege of sitting down for a few minutes at SMX West earlier this year with Christi Olson, the head of Evangelism for Search and Advertising at Microsoft. She has been with Microsoft on and off for a long time, since before it was called Bing — seeing the launch of Live Search, adCenter, and the transitions to Bing and Microsoft Advertising. We talked about audience targeting, a topic she is passionate about. Audience targeting…

UK and Australia Open Joint Investigation Into Clearview AI

July 11, 2020 news

The UK and Australia have announced a joint investigation into Clearview AI—to cheers of privacy advocates the world over. Clearview quickly made a name for itself as a facial recognition firm that had scraped billions of images from millions of websites. Ignoring platform policies and user agreements, Clearview even scraped images from the top social media companies, including Twitter, Facebook and YouTube. Things only got worse from there, as the company was found to be monitoring police searches to discourage them from talking to journalists. Despite repeatedly insisting it only sold its software…