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Author: news

SEO 

What really matters in Google’s nofollow changes? SEOs ask

news

Who benefits, who will implement the new attributes and how much change should sites expect? Google’s news Tuesday that it is treating the nofollow attribute as a “hint” for ranking rather than a directive to ignore a link, and the introduction of rel=”sponsored” and rel=”ugc” raised reactions and questions from SEOs about next steps and the impact of the change to a nearly 15-year-old link attribute. Choices for choice sake? Danny Sullivan ✔@dannysullivan Replying to @marktraphagen and 5 others It’s useful if you want a choice to be more granular. You didn’t have that before. Now you do. If you want it.…

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SEM 

Google tests feeds for App install campaigns, expands deep linking and reporting

news

Updates are aimed at improving app install outcomes. Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more App campaign performance reporting. Google also announced it’s bringing the focus on Web Vitals metrics to its site speed tool for marketers and developers. Feeds in App campaigns. Google is currently beta testing the ability for advertisers to connect their product feeds to their App campaigns to show product…

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Bing 

Expert management of Bing Shopping Ads just got easier

news

Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads. History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the giant to nab big market share. Today, Google remains the undisputed king of search, yet we’re witnessing notable competitive evolution as Bing quietly, steadily boosts its market position against the giant. Without fail, the pros in…

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Latest News 

Apple CEO: Mac Transitioning To Our Own Apple Silicon

news

“Today is going to be a truly historic day for the Mac,” said Apple CEO Tim Cook at their at the Worldwide Developers Conference. “Today we are going to tell you about some really big changes, how we are going to take the Mac to a whole new level. From the very beginning, the Mac redefined the entire computer industry. The Mac has always been about innovation and boldly pushing things forward, embracing big changes to stay at the forefront of personal computing.” Tim Cook, CEO of Apple, announced today…

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google 

Google launches Keen, a new personalized search-discovery-social mashup

news

Seen as a Pinterest competitor, it’s something potentially broader and even older. To the extent that tech pundits continue to compare Google’s new Keen search and social discovery site to Pinterest, and users also think of it that way, it’s probably destined to fail. Google famously doesn’t promote and ultimately shutters most of these “experiments.” Need to get away from Pinterest. For Keen to survive, let alone succeed, Google will need to reframe and differentiate it from Pinterest — as a tool for persistent, personalized search and as a broad content repository for…

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Social 

[Secret Revealed] Unearth Lost Facebook Targeting | Psychographic Hot House

news

In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced by behaviors (third-party targeting) and categories, which at times can be ambiguous or (WAY) too broad. In this edition of the Psychographic Targeting Hot House, aimClear’s Senior Creative Strategist, Merry Morud, reveals how to dig up […] In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced by behaviors (third-party targeting) and categories, which at times can be ambiguous or (WAY) too…

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Marketing 

Your customers aren’t interested in your COVID messaging anymore, what now?

news

COVID burnout is real, but the pandemic is not over. Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and then in the crowded Wisconsin bar scenes and packed Alabama and Florida beaches of Memorial Day weekend. People are ready for the outbreak to be over, which extends to content from brands. Mounting Evidence of Fatigue As early as mid-April, roughly three weeks into state lockdowns, there was evidence of COVID-fatigue showing up in audience-engagement data from Chartbeat and Taboola, as well as survey…

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SEO 

Top SEOs on Google’s Page Experience update and what you need to know

news

SEOs discuss the new page experience signals and AMP’s fate when it’s no longer required for Top Stories. For years, Google has been advising site owners to design their sites with users in mind. That guidance has culminated in the Page Experience update, which Google announced late last month along with the news that Accelerated Mobile Pages (AMP) will no longer be required for content to appear in Google’s mobile Top Stories carousel. During our Page Experience session of Live with Search Engine Land, Barry Schwartz, news editor for Search Engine Land, moderated…

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SEM 

PPC tips: Bidding strategies for Google Shopping campaigns [Video]

news

ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding. Google’s new organic Shopping listings have introduced more competition into its Shopping search results. To gain a visibility advantage, merchants can still opt to advertise their products on the platform. During our Google Shopping session of Live with Search Engine Land, Kirk Williams, owner of ZATO Marketing, and Mike Ryan, product management lead at Smarter Ecommerce, shared some of their bidding strategies for new Google Shopping campaigns. “I always start with manual CPC;…

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Latest News 

Norway Discontinues Contact Tracing App Over Privacy Concerns

news

Norway has decided to halt its coronavirus contact tracing app efforts amid privacy concerns. Contact tracing has been touted as one of the key weapons in the war on COVID-19. Countries around the world have opted to use different types of tracing apps, with many basing their efforts on the privacy-focused API developed by Apple and Google. Norway, on the other hand, is not one of those countries, choosing to develop its own app that did not win any marks for privacy. With new cases plateaued for the last month, however, it…

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