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Author: news

Social 

Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app

news

The social media marketing week in review: A round up of news and announcements you may have missed. The social media marketing week in review: A round up of news and announcements you may have missed. (Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style video – shot inside…

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Bing 

Bing adds snippet controls to help sites control their search result previews

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Google began supporting these new controls last September and now Bing adds control for snippets. Bing announced Wednesday that it now supports new snippet controls with robots meta tags to help webmasters manage how their search results are displayed in Bing. These new controls work via robots meta tags in HTML or X-Robots-Tag tag in the HTTP Header. New meta tags to settings snippets. Here are the three new controls Bing offers: “max-snippet:[number]” — This lets you specify the maximum text-length, in characters, of a snippet in search results. Here is the…

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Marketing 

Google’s Troubles Mount As DOJ Focuses On Ad Tools

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According to the Wall Street Journal, the Justice Department is ramping up its investigation into Google, focusing heavily on the company’s ad tools. According to the report, the DOJ has increasingly been directing its questions—both of competitors and Google executives—toward “how Google’s third-party advertising business interacts with publishers and advertisers.” At the heart of the issue is the fact that Google essentially controls the entire process, resulting in its ad software being the dominant player at every stage of the relationship between online publishers and advertisers. Google reinforced that even more…

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SEO 

The right way to hire an SEO

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Experienced SEOs share what you need to know before starting your search and how to find and vet quality SEO candidates. The stakes for hiring an SEO are high. The right person can help put your business on a path toward significant organic visibility and revenue growth. Yet, the wrong person could have little impact — or worse, reverse your existing organic visibility and revenue. Between a lack of familiarity with the disciplines involved in SEO and inexperience in hiring for SEO roles, it’s easy for businesses to make hiring…

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SEM 

Paid search trends to watch for the 2019 holiday shopping season

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Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch. The holidays are here! That means search marketers everywhere are putting the finishing touches on strategies to make the most out of the next few weeks, the most important stretch of sales for many businesses. However, don’t go into the holiday shopping season without reading up on these key trends which might help wrap up your strategy a little bit tighter. Google Shopping…

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Latest News 

Skype Adds ‘Meet Now’ Feature to Take On Zoom

news

In an effort to take on Zoom’s newfound popularity, Microsoft is adding “Meet Now” to Skype, making meetings easier than ever. Once upon a time, Skype was the reigning king of online videoconferencing. A number of missteps by Microsoft, clunky interface decisions, poor performance and ongoing security issues opened the door for Zoom to become the de facto standard amid the global pandemic. Now that Zoom has faced criticism of its own over security and privacy, Microsoft sees an opportunity to make up lost ground. The feature works whether Skype is installed or not.…

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google 

Google ends support for data-vocabulary.org structured data in rich results

news

A last reminder to switch to schema.org markup before April 6 to maintain rich result eligibility. Beginning April 6, data-vocabulary.org structured data markup will be ineligible for Google rich results. Site owners must switch to schema.org markup if they want to maintain Google rich result eligibility. The company announced the coming change in January. Why we care If you haven’t converted to schema markup for your structured data, your rich results will disappear from the search results page after April 6. That could mean a loss in organic visibility and traffic.…

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Social 

Brands on Twitter can now hide replies to tweets

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Brands can opt to hide replies for the Tweets they create, but users will still be able to view hidden replies. Twitter is giving brands and users more control over their social narratives with the ability to hide Tweet replies. The feature is rolling out globally after months of testing in some countries, including Canada and the U.S. Twitter made the announcement via a blog post on Thursday. “Currently, repliers can shift the topic or tone of a discussion and derail what you and your audience want to talk about,” the company…

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Marketing 

FCC Sets Deadline For Carriers to Fight Robocallers

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The FCC has set a deadline for phone carriers to support the STIR/SHAKEN protocol, in an effort to fight robocalls. The STIR/SHAKEN protocol helps combat number spoofing, a favorite tactic of robocallers, whereby they make their number appear as though it is in the same exchange or area code as the recipient. When a call is placed, the carrier uses the protocol to confirm the authenticity of the call. If the call is placed to a number on another network, the carrier passes that verification on to the next carrier,…

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Bing 

Microsoft brings visual search to Windows search bar

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The feature lets users take a full or partial screenshot to be processed by Bing Visual Search. Windows users can now initiate Bing visual searches right from the search bar, without having to open up a browser, Microsoft announced on Monday. The feature is first rolling out to U.S. users, with international markets to follow shortly after. Users can submit a full or partial screenshot to search for objects in an image. Source: Microsoft. Why we care The new Windows visual search feature decreases the friction involved with a traditional visual search,…

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