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How to set up action extensions, Bing Ads’ newest ad extension

August 12, 2019 news

The call-to-action prompts support scheduling and tracking parameters. A “Browse” action extension example in a Bing desktop ad. Bing rolled out a brand new ad extension this week called action extensions. They’re available globally in all supported languages. Here’s a quick look at the set up process for action extensions in the web interface. Now available. From the Ad Extensions tab in your account, the Action Extensions option will appear at the very top of the drop down list of available extensions. If you’re not seeing the option quite yet, give it…

google

Google Search Console sending performance report emails

August 8, 2019 news

Your clients may be getting emails from Google Search Console with their performance for the month. Google is now sending some verified Google Search Console site owners monthly reports showing how well their sites are performing in Google search. The email report going out now says “your July performance on Google Search.” What is this report. This report shows a monthly summary of data from your Google Search Console reports. Data from your performance reports including clicks, impressions, average rankings, the top-performing content pages, top countries, mobile vs desktop performance, and much more.…

Marketing

Levi’s Is a Brand That Can Drive Traffic, Says CEO

August 5, 2019 news

“I think this world is coming down to winners and losers,” says Levi’s CEO Charles Bergh. “The Levi’s brand is incredibly strong and so we’re in a position with all of our customers to be asking for more, to be asking for more floor space and more open-to-buy budget. They need us. They need strong brands today and Levi’s is a brand that can drive traffic for them. We’ve got some really strong collaborations happening and that brings a lot of heat to the business.” Chip Bergh, CEO of Levi’s, discusses the…

SEO

SMX replay: SEO that Google tries to correct for you

August 1, 2019 news

Patrick Stox explains the processes to pay attention to and the ones to leave to Google. Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX Advanced, “Are you going to throw millions of dollars at a PR campaign to try to get us [SEOs] to convince developers to fix all this stuff? Or are you just going to fix it on your end? And the answer is they fix a ton of stuff on…

SEM

Bigger & better: See the SMX East agenda

July 29, 2019 news

Explore the in-depth sessions, keynotes, and workshops coming to NYC this November 13-14! This year’s show is a content firehose … 70+ tactic-rich sessions covering the topics serious search marketers like you and me need to know: SEO SEM Analytics Content Video Social Local Search Marketing for Multi-Location Brands (new!) Agency Operations & Management (new!) Check out the complete agenda and meet me in NYC this November 13-14 for an unrivaled training experience. You’ll access all sessions, keynotes with Google, Microsoft Advertising, and Rand Fishkin, exclusive networking events, dozens of market-defining exhibitors, the event mobile app,…

Bing

Bing Ads rebrands as Microsoft Advertising

July 25, 2019 news

The new name reflects a broader focus on ad inventory, data and targeting capabilities. First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik van der Kooi, corporate VP for Microsoft Advertising, said in a blog post Monday. It’s a bit of a back to the future move with a return to using the…

Bank of America CEO: Our Efficiency Is Driven By Technology

July 22, 2019 news

“It’s absolutely a fair statement that we are actually a technology company that is really fabulous at banking,” says Bank of America CEO Brian Moynihan. “We have 37 million digital customers, 28 million mobile customers. It’s all been automated, wires and stuff, but now the interface with the customers is much more automated. That efficiency is driven by the technology enablement of the consumer and wealth management companies and it’s always more efficient to serve it that way. So that 57 percent efficiency ratio, that’s enabled by technology.” Brian Moynihan, CEO of Bank of America, discusses how…

google

Alexa, Google Home now battling perception of being ‘surveillance’ devices

July 15, 2019 news

A new incident fuels the perception that smart speakers are spying on their owners Google acknowledged an earlier report from Belgian broadcaster VRT News about third-party subcontractors being able to access recordings of Google Home device owners. According to the report, the audio clips reviewed included enough information to reportedly determine the home addresses of several of the involved individuals. Clips used by speech and language experts. Google says it sends clips to third-party language experts to ensure that Google is understanding local speech and accents. The company explained this process in a blog post today, saying…