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Author: news

Social 

What makes social videos so effective?

news

As video content in social media increases, how can brands use it more effectively? Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds. How do you measure the effectiveness of a video in social media and what makes it appealing in just a few seconds? IPG Media Lab partnered with Twitter to examine how social video works and we are highlighting the most interesting points from the report. In-feed, auto play video for relevance and trust Auto…

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google 

Google’s de-indexing issue still not fully resolved

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Not fixed yet – but Google is working on it and has been communicating better about the issue. On Friday, Google said it fully resolved the de-indexing issue that started on Thursday afternoon. But now Google is saying it is not fully resolved just yet and is still working on reprocessing a lot of the URLs that were delisted from the search index on Friday. Google suspects the issue should be resolved shortly and will provide another update when it is fully resolved. What happened? On Thursday Google began to delist many URLs…

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Latest News 

Google Unveils Stadia Game Streaming Platform and is Dead Serious About Eliminating Barriers and Making High-End Gaming Accessible for Everyone

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Google CEO Sundar Pichai unveiled their Stadia game streaming platform at the 2019 Game Developers Conference in San Fransisco today. Stadia is designed to bring high-end gaming to Chrome and other devices and aims to eliminate the many barriers to gaming. It will likely be a subscription service similar to Netflix but focused on games that can be played without a console right in Chrome or other devices. Sundar Pichai, CEO of Google, introduces Stadia, Google’s new streaming gaming platform at the 2019 Game Developers Conference in San Francisco: Biggest Impact of Gaming…

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Bing 

Bing offers a trio of new local search APIs

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These days Bing Maps is highly focused on the enterprise, mirroring Microsoft’s turn toward cloud-based solutions with the ascension of CEO Satya Nadella. The company has stopped trying to match features with Google Maps in competition for consumer attention and has focused increasingly on developers and enterprises. In that context, Microsoft has now released three location APIs: Bing Maps Location Recognition, Bing Maps Local Search API and Bing Maps Local Insights API. They were originally rolled out individually in December. What the APIs can deliver. Location Recognition will translate a lat-long coordinate into more…

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Marketing 

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

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The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding your costs specific to the activities you are doing in marketing, tying those activities to your sales opportunities, and then measuring results.” Rowe says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.” Jonathan Rowe, Chief Marketing…

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SEM 

The best alternative keyword research tools

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Keyword research is an integral part of any search engine optimization strategy – and it doesn’t have to cost a fortune. Keyword research takes up a significant chunk of time, and this is the case for many marketers, website owners and content creators. But it is something that has been expanding outward toward small and medium business owners as well, as having a fully optimized website is a necessity in running a company with any kind of online presence. In the past, it was a matter of putting in the…

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google 

All Google Ads attribution reports will soon include cross-device conversion data

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To bring consistency to reporting, Google Ads will begin including cross-device conversion data in all attribution reports starting May 1. This includes metrics such as Conversions total, Conversions Value and Last Click Conversions. Why you should care. Currently, cross-device conversion activity is only included in the Devices, Assisting Devices and Device Paths attribution reports. That means conversion metric calculations are inconsistent when looking at different reports. The change will mean cross-device metrics are included and treated the same across all attribution reports. Not retroactive. Keep in mind that the cross-device conversion data will only…

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Social 

Report: Facebook the top network for app-installs, Google, Apple follow

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AppsFlyer also says that app-install fraud is 30 percent across the industry The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes somewhat by app category and geography but this is the hierarchy in North America according to the latest AppsFlyer Performance Index (registration required). Facebook #1 overall, Snap most improved. Facebook remains the top network for mobile app installs overall. It’s also the ROI leader, while Snap saw the best improvement in ROI in the non-gaming category. Google is a strong…

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Bing 

Maximize Clicks in Bing Ads now available globally

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The strategy automatically sets bids to increase click volume. There are some manual control options. Bing Ads has rolled out Maximize Clicks to all accounts globally. It first introduced the automated bidding strategy in 2017. How does it work? With the Maximize Clicks strategy, the system will automatically set and adjust bids to get the most clicks for the daily budget. Are there any controls? Yes, there are two. Like Google, Bing offers the option to set a maximum CPC at the campaign level to give advertisers a bit of manual control over how high the system…

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Marketing 

Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’

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Yesware Founder Matthew Bellows says that it’s important that the relationship between the salesperson and the prospect is authentic, genuine, and honest. That’s why Bellows advocates a sales prospecting concept he calls ‘Authentic at Scale’ which uses Yesware technology to have genuine authentic communications with customers and prospects. Matthew Bellows, Founder & Chairman Of The Board at Yesware, recently talked at Web Summit about salespeople being ‘Authentic at Scale’  and how Yesware can help companies and their sales teams more effectively drive lead generation: Important for Salespeople to be Authentic There’s not only…

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