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SEM 

Turning Your Data Into Compelling Stories – SMX Advanced Recap

news

Want to know how to turn unorganized data into compelling presentations? Contributor Keri Morgret recaps three SMX Advanced speakers as they share how to transform data into valuable insights. This session focused on using data-driven storytelling to support and promote paid search marketing campaigns. Bill Hunt, Back Azimuth Consulting Bill started the session by sharing experiences he’s had in trying to sell stories about his data. To be effective in telling stories with your data, the data must be adapted to your audience. Executives tend to see things one way,…

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Marketing 

5 Ways to Boost Your Brand Using Social Media Polls

news

If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling comes in handy since it encourages engagement and improves the visibility of your brand. Social media platforms such as Facebook, Twitter, or Instagram, have polling features that you can tweak and use to listen to your target audience, similar to doing marketing research. Because choices are provided, users can participate in the polls without fear or apprehension of giving a wrong answer. And since replies…

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google 

Google Search Console Crawl Errors For News Publishers Gone

news

Google told us earlier that two News publisher features is going away. Specifically the ability to highlight mobile apps in the Google News Publisher Center and News crawl error tool on Search Console. Well, when we reported it and days after as well, the News crawl error tool on Search Console was still there. Now, as of today, you can no longer see your crawl errors in Google Search Console specific to news sites. Here is what it looked like a couple weeks ago: I should note, the Google News…

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Bing 

Bing Building Massive Index For App Indexing Content

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I covered this news at Search Engine Land last week, but now it is making its way to the SEO community. Bing is beginning to build their index of native app content for iOS, Android and even their own Windows 10 apps, for search and discoverability purposes. Bing said: Now that we’ve seen how to apply app linking and app actions using markup, you may wonder when it is a good time to start to do this for you site. Well, we’ve already started analyzing the web specifically for App…

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Latest News 

Microsoft Buying LinkedIn

news

Microsoft announced that they are buying LinkedIn for $26.2 billion in an all-cash transaction. LinkedIn will retain its distinct brand, culture and independence according to their press release. Jeff Weiner will remain CEO of LinkedIn, reporting to Satya Nadella, CEO of Microsoft. Reid Hoffman, chairman of the board, co-founder and controlling shareholder of LinkedIn, and Weiner both fully support this transaction. The transaction is expected to close this calendar year. “I’ve always had a great admiration for LinkedIn and what Reed, Jeff and the team here have built,” stated Nadella.…

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Marketing 

How EMVs Made Credit Card Processing More Secure

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Due to rising incidents of fraud and data theft, credit card issuers and merchants switched to using EMV technology to authenticate transactions. Taking its name from Europay, Mastercard, and Visa, EMV was developed as far back as the mid-1990s, but the technology was only widely adopted in the US with the advent of the liability shift in October 2015. This shift meant that the least EMV-compliant party in a payment process would be the one held liable for fraudulent transactions. The use of cards with magnetic strips slowly gave way to…

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Bing 

How to take advantage of strategic PPC audience targeting

news

Audiences are the dotted lines that have the potential to connect nearly all of our digital channels. Audiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in other channels. Using audiences within paid search, we can strategically share content based upon where the prospect is in the funnel and bid accordingly. We can start to gather information about their interests, their demographics and the ways that they’ve engaged with the brand. Today, I’d like to talk about all of…

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Social 

Facebook Sets its Sights on LinkedIn After Testing New Resume Feature

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LinkedIn should probably worry now that Facebook has apparently decided to copy a key element of the business website – its resume and CV feature. Facebook is notorious for blatantly copying services and apps made popular by other social media competitors, most notably Snapchat. The social networking site has already cloned Snapchat’s Lens filters and Story format. Now the social media titan is testing a new Resume/ CV feature that allows users to share their work history and experience with friends. The new feature builds on the typical “Work and…

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google 

Google changed the way it works, and no one really noticed

news

If you missed the changes Google made late last year on labeling country services, you’re not alone. Contributor Patrick Stox goes through the update and explains why you’re seeing a better experience for local users. In October 2017, Google announced it had updated the way it labeled country services on the mobile web, the Google app for iOS and desktop Search and Maps. From Google: Today, we’ve updated the way we label country services on the mobile web, the Google app for iOS, and desktop Search and Maps. Now the choice…

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SEO 

Getting it done: how to overcome common link building blockers

news

I’ve said it before, and I’ll probably continue to say it in the future: Link building is hard. In particular, content-driven link building is hard because you’re hoping the idea and execution you’ve come up with is strong enough to attract links. You may think you have the best idea in the world, executed in a stunning way via a great design, but if the person on the other end of your outreach email doesn’t agree, your content can fail in spectacular style. While hard, executing a good link-building campaign…

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