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Author: news

Social 

Facebook Now Supports Bidding for In-App Advertising

news

Facebook is rolling out the ability for app publishers to include Facebook ads in their ad auctions. This process is facilitated by a technology called header bidding which was introduced last year. Header bidding allows web publishers to put ad impressions up for auction through real-time bidding between ad networks. Previously, Facebook’s support for header bidding was limited to advertising on the mobile web. Facebook now supports header bidding for in-app advertising.

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SEO 

It’s alive! Image SEO is back from the dead

news

Image search engine optimization (SEO) is the practice of optimizing attributes associated with images. The file size, file name, alt attributes, captions, XML sitemap inclusion and structured data on images all play a role in the visibility of images within search engines. All image traffic from search took a huge hit in January of 2013, when Google decided to add the “view image” button, content providers complained of drastic traffic declines across many verticals. From a study done by Define Media Group: These declines were even more drastic for large enterprise-level brands that had…

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SEM 

5 Google Optimize tests to take AdWords to the next level

news

Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more important. That’s why the direct integration between AdWords and Google Optimize has me so excited. Landing page optimization is now way easier to do, which means that we can do so much more with all of those clicks that we’re paying for. There’s a lot to get excited about when it comes to Google Optimize: It’s easy…

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SEM 

Google launches AdWords add-on for Google Sheets

news

Google AdWords has launched an add-on to import data for analysis and reporting in Google Sheets. Once you install the add-on and connect to an AdWords account or MCC account, you will be able to choose metrics columns, set filters and report time frame and name the report from a sidebar in the “Report Configuration” tab. If you log in with an MCC, you can select multiple accounts and bring data into the same report. Once you run the report, the data will be available in a new tab with…

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Bing 

Bing Ads rolls out In-Market Audiences to all US advertisers

news

Now out of pilot with over 170 audiences determined to be in buy mode. Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups of users determined to be actively in the market for a particular product or service category. In building in-market audiences, Bing Ads takes into account user purchase intent signals from Bing, MSN and other Microsoft properties. There are now more than 170 in-market audiences to choose from — up from 14 when…

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Marketing 

Growing Number of Millennials and Gen Z’ers are Quitting Social Media According to New Research

news

Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has one or more social media accounts. So the news that an increasing number of people from these two groups are quitting social media is surprising to many marketers. Millennials are known for their affinity for technology and communications. The same could be said for Generation Z, or those born around the mid-1990s to the early 2000s. Also dubbed the Linkster Generation for always being linked to social media, they have…

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google 

Google Mobile First Index Expanding Within Next Several Weeks

news

Yesterday (as I covered at SEL), Gary Illyes from Google said at PubCon that Google will be rolling in more web sites into the mobile first index starting over the next several weeks. Google first began moving some sites into the mobile first index last October but said it was a very limited number of sites that were in that batch. Google promised, if your site is not ready it won’t be moved yet. Well, now the next batch is coming and eventually your site might be next. So make sure to read the Google tipsand my post on what you need to know as…

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Social 

Twitter attributes more than half of its $575M Q1 ad revenue to video

news

Up 21% year over year, Twitter’s $575 million in advertising earnings is split evenly between its US and international markets. According to Twitter’s Q1 2018 earnings report, video ads accounted for more than half of the $575 million advertising revenue it earned during the first quarter of this year. Twitter’s total revenue for the quarter was $665 million, a 21 percent increase year over year, and was split nearly evenly between its US market ($347 million) and international markets ($318 million). The $318 million revenue earned from international markets reflected 53…

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Social 

Snap revenue takes a hit in Q1 2018, down from $286M in Q4 2017 to $231M last quarter

news

Snap Inc. released its quarterly earnings for Q1 2018, reporting $230.7 million in total revenue for the first quarter of the year. Year over year, Snap’s total revenue saw a 54 percent jump — but revenue was down compared to the previous quarter, when it reported $286 million in Q4 2017. CEO Evan Spiegel attributes the loss in revenue to the company’s decision to roll out a major redesign of the app this quarter — separating user content from creator content. “As we have mentioned on our past two earnings…

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Social 

Facebook’s new rules for political & issue ads start today

news

Any advertiser wanting to run political or issue ads must be verified on the platform and include ‘Paid for’ information with the ad. Facebook is now enforcing its new policies for political and issue-related ads. Announced last month, the new rules require all advertisers running political or issue ads on the platform to verify their identity and location. US election and issue ads will have to be clearly labeled and will include “Paid for” information to identify the person or organization behind the ad. “This will help ensure that you can see…

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