How To Address Middle And Bottom Of Funnel Pain Points

Drive pipeline velocity with playbooks to effectively address the most common middle and bottom of funnel lead pain points. The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been a notable change in both marketer and buyer priorities in recent years. Speaking with our clients and partners, I have observed that in 2024, marketers’ top priorities have shifted from personalized outreach to generating sales-ready leads and driving pipeline opportunities. This likely results from a…

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YouTube escalates war on ad blockers Social 

YouTube escalates war on ad blockers

YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues. YouTube has introduced two new measures in its crackdown on ad blockers. There will either be: Buffering issues. An error message saying “The following content is not available on this app.” Why we care. YouTube is doing all it can to ensure ads are seen by as many of its free users as possible. YouTube’s war on ad blockers will likely lead to disgruntled users who will abandon YouTube altogether.…

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Gotion High-tech’s operating profit up 391% in 2023, nearly RMB 2.8 billion invested in R&D for the year

On the evening of 19 April, Gotion High-tech (002074) released its 2023 annual report. The company achieved operating revenue of RMB 31.605 billion, an increase of 37.11% YoY; operating profit of RMB 975 million, an increase of 390.92% YoY; and net profit attributable to the owner of the listed company of RMB 939 million, an increase of 201.28% YoY. The company’s net cash flows from operating activities was RMB 2.419 billion, up 201.86% YoY. On the same day, Gotion High-tech also released its 2024 quarterly report. The company achieved revenue of RMB 7.508 billion, a YoY…

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Brave Search unveils AI answer engine SEO 

Brave Search unveils AI answer engine

Brave’s new Answer with AI features uses large language models to generate answers to queries directly in the search results. Brave Search introduced a new AI answer engine called Answer with AI. It will produce AI-generated answers “synthesized” from multiple sources for any query. What is Answer with AI. Answer with AI, as the name suggests, uses AI to generate answers to queries directly in the search results. This new Brave Search feature appears above the organic search results. The format varies slightly, depending on the query type. At the bottom, Brave includes…

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Biopharma Leaders Come Together at Veeva Commercial Summit to Advance Customer-Centric Engagement business 

Biopharma Leaders Come Together at Veeva Commercial Summit to Advance Customer-Centric Engagement

Veeva Systems (NYSE: VEEV) today announced that leaders from Bayer, Genentech, Novo Nordisk, Takeda, and others will be among the keynote speakers at the 2024 Veeva Commercial Summit, May 7-8 in Boston. Commercial and medical affairs professionals will share how they are innovating across content, data and analytics, and customer interactions to advance the future of customer-centric engagement. Veeva CEO Peter Gassner will headline the opening keynote, sharing how the recent delivery of Veeva Vault CRM fits into Veeva’s commercial vision. Attendees will see the first demo of Veeva Vault CRM Campaign Manager, as well as a demo of advancements in…

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Smartkem To Exhibit and Present at Touch Taiwan – Display International 2024

Smartkem (OTCQB: SMTK), the developer of a new class of semiconductor polymer transistors with the potential to power the next generation of displays, announces that it is a gold sponsor of the upcoming Touch Taiwan – Display International 2024 and will be participating with a presentation and a dedicated exhibition booth. Smartkem’s Head of Technology Transfer, Steven Tsai, will be giving a presentation at 14:30 TST (local time in Taiwan) on Thursday, April 25th as part of the International Micro/Mini LED Display segment of the conference. The presentation is titled “Low Warpage Solution for MicroLED…

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How to harness the power of brand mentions across the search universe SEO 

How to harness the power of brand mentions across the search universe

Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search. Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions. Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing…

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Amagi and AD digital launch MAVTV Brasil's FAST Channel Marketing 

Amagi and AD digital launch MAVTV Brasil’s FAST Channel

Amagi, the global leader in cloud-based SaaS technology for broadcast and Connected TV (CTV), and AD Digital, renowned for its nearly three decades of service and solution integration expertise in the Brazilian market, today proudly unveiled the launch of MAVTV Brasil’s FAST (Free Ad-supported Streaming TV) channel by SEV7N Sports. This launch positions MAVTV Brasil as one of the most expansive and detailed motorsports platforms across the Americas, promising to bring unparalleled motorsports content and experiences to fans through innovative broadcasting and streaming technologies. Amagi and AD digital launch MAVTV…

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Virtual Production Market Projected to Reach $8.27 billion by 2030 - Exclusive Report by 360iResearch business 

Virtual Production Market Projected to Reach $8.27 billion by 2030 – Exclusive Report by 360iResearch

The report titled “Virtual Production Market by Component (Hardware, Services, Software), Production Stage (Post-Production, Pre-Production, Production), End-User – Global Forecast 2024-2030“ is now available on 360iResearch.com’s offering, presents an analysis indicating that the market projected to grow from a size of $2.55 billion in 2023 to reach $8.27 billion by 2030, at a CAGR of 18.27% over the forecast period. “The Global Rise of Virtual Production in Filmmaking“ Virtual production, a groundbreaking integration of physical and digital filmmaking techniques, revolutionizes media creation by blending real-time 3D environments with physical sets. These photorealistic backdrops, rendered live through…

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Meta advertisers claim sales are down and costs are up due to glitchy automated system Social 

Meta advertisers claim sales are down and costs are up due to glitchy automated system

Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms. Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Why we care. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action…

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