news, Author at Latest News, Headlines at Peter Zmijewski

Apple is stepping up its plans to diversify its iPhone production, moving more manufacturing out of China. Apple has long been dependent on China for the production of its products, with Foxconn building the iPhone. Unfortunately, Foxconn has experienced a wave of protests at iPhone City, its facility in Zhengzhou. According to The Wall Street Journal, Foxconn’s issues have resulted in Apple looking to accelerate its attempts to move some production outside of China. The company was already looking to move at least a quarter of its production to India, but this latest development…

Bing

Spider-Man Switches From Bing To Google

January 5, 2023 news

Spoiler alert: ComicBook.com reported this weekend everyone’s favorite spider-bitten superhero has switched from searching on Bing to being a full-fledged Google user. According to the report, Spider-man alias Peter Parker used Bing in the 2012 The Amazing Spider-Man film, much to the disbelief of many hardcore comic book fans: In a world where somebody bitten […] Spoiler alert: ComicBook.com reported this weekend everyone’s favorite spider-bitten superhero has switched from searching on Bing to being a full-fledged Google user. According to the report, Spider-man alias Peter Parker used Bing in the 2012 The…

google

Google updates ad policies to allow more CBD promotions

January 5, 2023 news

CBD advertisers in California, Colorado, and Puerto Rico can apply for certification beginning in January. On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. Why we care. If you’re a brand or advertiser for CBD products in the three approved locations, the new policies will allow you to advertise if you are certified by Google. Advertisers…

SEO

SEO content writing vs. content writing: The key difference

January 4, 2023 news

While SEO content writing and content writing differ, one is not better than the other. Here’s why you need both to succeed in marketing. SEO content writing, what exactly is it? And how does it differ from typical content writing? Is SEO content writing better than more traditional content writing? In this article, we’ll answer these questions and a lot more. You’ll learn: The difference between content writing and SEO content writing. Three content tactics that can trump SEO (if deployed correctly). Examples of SEO content done well. Nine ways…

SEM

This day in search marketing history: January 2

January 3, 2023 news

Learn what happened on Jan. 2 in SEO, PPC and digital marketing history, as reported by Search Engine Land. Google’s jaw-dropping sponsored post campaign for Chrome In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google? Buying links? It sure looked like it: It was also…

What are enterprise workflow and project management tools and how do they help marketers?

January 2, 2023 news

Accountability and transparency are two of the benefits these solutions offer. The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore defined scope and resources.” For marketers and agencies, a project might be a particular campaign or initiative, or it may be the development of a website or a mobile app. These efforts might involve in-house or contract developers or designers and…

Marketing

Customer segmentation models to improve the performance of loyalty marketing campaigns

December 31, 2022 news

Segmenting your customers is critical to your success. Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Segmenting your customers is critical to your success. But what is customer segmentation, why is it important and which segmentation models should be considered? 1. What is customer segmentation? Customer segmentation is the practice in which marketers divide their customer base into specific…

Bing

Bing To Shut Down Webmaster Forums

December 30, 2022 news

Bing is shutting down their Bing Webmaster Forums by the end of this month or early June. Duane Forrester of Bing said that the forums were turning into the place Bing expected and they have decided to shut it down to give them the “time and resources to focus energies in other directions.” So what […] Bing is shutting down their Bing Webmaster Forums by the end of this month or early June. Duane Forrester of Bing said that the forums were turning into the place Bing expected and they have decided…

google

Google Performance Max self-upgrade tool for Local campaigns is now available

December 29, 2022 news

Earlier this year Google announced another change to Local and Smart Shopping campaigns. Well, that time – and tool – has come. Google has just announced the Performance Max self-upgrade tool for Smart Shopping and Local campaigns. How to self-upgrade. You can self-upgrade your Smart Shopping and Local campaigns by navigating to the notification in your ads dashboard, the Recommendations page, or the Campaign page. Preserving historical data. When your campaigns are self-upgraded, all historical campaign performance from your previous campaigns will carry over, eliminating the need to go back into the…